New York 4-H and UnitedHealthcare Expand “Eat4-Health” Partnership, Use “Pedal Power” to Help Tackle Obesity and Encourage Healthy Lifestyles Among Youth

  • UnitedHealthcare provides $40,000 grant to New York State 4-H to fund specially made smoothie bikes and support youth-sponsored events designed to promote healthy eating and active living
  • Eat4-Health partnership trains New York 4-Hers as health ambassadors to reach youth through positive messages and fun, energetic community events

SYRACUSE, N.Y.--()--UnitedHealthcare and New York State 4-H Youth Development are expanding a successful partnership called Eat4-Health that helps tackle obesity by promoting healthy eating and active lifestyles among youth and families.

UnitedHealthcare is providing Cornell University Cooperative Extension, which administers 4-H programs in New York, a $40,000 grant to support youth healthy-living programs. A portion of the grant is being used to support healthy living programming, which includes the purchase of pedal-powered blender bikes that will be used for fun, energetic events where young people can create their own healthy smoothies through exercise.

The specially made stationary bikes are equipped with a blender mechanism that makes smoothies when pedaled. The bikes were unveiled on opening day of The Great New York State Fair, where 4-Hers, community leaders and UnitedHealthcare’s mascot Dr. Health E. Hound cheered on young fairgoers who created a healthy snack in a healthy way.

The grant, along with the smoothie bikes and other exercise equipment, will be used to support community events and programs this summer through spring 2015 in which youth and families can learn about easy ways to promote healthy lifestyles. Recipe cards, educational information and other resources will be distributed as part of the program. The goal is to encourage young people and their families to eat more nutritious foods and exercise regularly.

Cornell University Cooperative Extension and the New York State 4-H are working together to implement the grant, in collaboration with and in support of U.S. Department of Agriculture nutrition education programs.

A plan has been developed to provide innovative, hands-on learning to target underserved communities in the state, led by 4-H and Extension educators, volunteers and teen leaders to encourage youth and community participation.

“New York 4-H is very excited to team up with UnitedHealthcare to create a more hands-on opportunity for 4-H youth to promote active, healthy lifestyles,” said Andy Turner, New York 4-H Youth Development Program Leader. “These new pedal-powered resources are a great way for 4-H youth health ambassadors to spread vital important that supports habits of healthy living in our communities.”

UnitedHealthcare employees will help organize and host many of these events, and planning and implementing projects that lead to positive, sustainable change at the community and individual level. The company has already provided Cornell University Cooperative Extension $100,000 to support the Eat4-Health program since 2011.

“UnitedHealthcare is grateful for the opportunity to continue our work with New York 4-H to help educate young people about healthy lifestyles and exercise in their daily lives,” said Pat Celli, president, UnitedHealthcare Community Plan of New York. “These bikes and educational resources provide a unique way to deliver these messages in a positive and meaningful way.”

UnitedHealthcare is providing $520,000 to National 4-H Council to support youth healthy-living programs. In addition to New York, other state 4-H programs receiving grants include Arizona, Florida, Louisiana, Mississippi, Nebraska, Tennessee, Texas and Wisconsin. Eat4-Health, which began in 2011, has already reached more than 210,000 young people and families across nine states through a positive campaign that has trained thousands of 4-H teen youth health ambassadors to promote healthy lifestyles in their communities.

According to America’s Health Rankings®, an annual comprehensive assessment of the nation’s health on a state-by-state basis, obesity is a leading risk factor for diabetes, heart disease and many cancers. Obesity continues to be at epidemic levels and is one of the fastest-growing health challenges confronting the nation. The report can be viewed and downloaded at www.americashealthrankings.org.

About 4-H
4-H, the nation’s largest youth development and empowerment organization, cultivates confident kids who tackle the issues that matter most in their communities right now. In the United States, 4-H programs empower six million young people through the 109 land-grant universities and Cooperative Extension in more than 3,000 local offices serving every county and parish in the country. Outside the United States, independent, country-led 4-H organizations empower one million young people in more than 50 countries. National 4-H Council is the private sector, non-profit partner of the Cooperative Extension System and 4-H National Headquarters located at the National Institute of Food and Agriculture (NIFA) within the United States Department of Agriculture (USDA). Learn more about 4-H at www.4-H.org.

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 800,000 physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. Globally, UnitedHealthcare serves more than 45 million people in health benefits and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.

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Contacts

UnitedHealthcare
Maria Gordon-Shydlo, 914-467-1038
or
New York State 4-H Youth Development
Nigel Gannon, Ph.D., 607-255-2314

4-H Youth Health Ambassador Rose Rella of Central Valley, N.Y., creates her own smoothie using pedal power at the annual New York State Fair in Geddes, near Syracuse, on Aug. 21. The smoothie bikes are part of 4-H and UnitedHealthcare's partnership called "Eat4-Health," which helps tackle obesity by promoting healthy eating and lifestyles among youth and families. With her, from left, is Kristal Spencer, of Binghamton, UnitedHealthcare mascot Dr. Health E. Hound and April Turner of Central Valley (Photo: Michael J. Okoniewski for UnitedHealthcare).

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Release Summary

New York 4-H and UnitedHealthcare expand “Eat4-Health” partnership, use “Pedal Power” to help tackle obesity and encourage healthy lifestyles among youth.

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Contacts

UnitedHealthcare
Maria Gordon-Shydlo, 914-467-1038
or
New York State 4-H Youth Development
Nigel Gannon, Ph.D., 607-255-2314