SAN FRANCISCO--(BUSINESS WIRE)--Bubblews, the social network that shares, today announced the results of its Back-to-School Sentiment Report to discover who is the most and least excited about going back to school. The sentiment report included 5,000 random users around the world, including those from the United States, United Kingdom, Canada, China, India, Australia, Japan, Vietnam and Kenya. Members included students from high school and college, as well as teachers and professors. Of all members, those in Japan are the most excited for back-to-school, whereas those in Vietnam are the least excited. Regardless of geographic location, university members were the most excited, and high school students were the least.
Based on a sentiment rating of +5 as the best and -5 as the worst, back-to-school sentiment by country included:
- Japan: +2.8
- India: +2.4
- Philippines: + 2.34
- Canada: +1.7
- USA: +1.19
- UK: +0.25
- Kenya: -0.0076
- Australia: -0.11
- China: -.0.4
- Vietnam: -2.25
Furthermore, no matter the geographic location, university members with a sentiment rating of +1.5 and college students and professors both with a sentiment rating of +1.4 were the most excited for back-to-school. High school students were the least excited with a sentiment rating of -0.0076.
“By gaining a deeper understanding on how consumers feel about back-to-school, our partners are able to create user-relevant content and advertising platforms that resonate with their customers,” said Arvind Dixit, CEO and Co-Founder, Bubblews. “Here at Bubblews, we look forward to further enhancing our ecosystem as we help our advertising partners turn valuable insights into actionable items.”
“Social media plays an important role in understanding consumer sentiment, and our findings on the global view of the back-to-school season provides interesting insights on how different cultures and our members feel about this annual milestone,” said Jason Zuccari, President and Co-Founder, Bubblews. “Additionally, the findings of our Back-to-School Sentiment Report enable our advertising partners to better engage and interact with their customers in a more meaningful way.”
For more information, please visit: www.bubblews.com/
Bubblews is a social networking company that provides access to opportunity to people across the world. Serving more than 20 million visitors per month, Bubblews is a top website worldwide. Founded in 2012 by Arvind Dixit and Jason Zuccari, Bubblews is headquartered in San Francisco, Calif. and has received Seed and Angel Funding from AJZ Capital, LLC and Capital Financial Ventures, LLC.