VALLEY FORGE, Pa. & SEATTLE--(BUSINESS WIRE)--The Dow Hotel Company, a leading hotel owner/investor and operator, today announced that it has been named the manager of the DoubleTree by Hilton Hotel Philadelphia-Valley Forge.
As part of its responsibilities, Dow will oversee an approximately $1 million upgrade of the hotel’s 25,000-square-feet of meeting space and lobby. The hotel also is receiving the finishing touches of a makeover of the exterior façade, including new roof line accents, trim detail, updated colors and LED lighting. All improvements are expected to be completed by September 2014.
“The renovation, plus implementation of our proprietary management and marketing programs, will have an immediate positive effect on the bottom line,” said Murray L. Dow II, DHC founder and president. “We have a long, successful track record along the Eastern Seaboard and extensive experience with DoubleTree and all of Hilton’s upscale brands. This hotel has untapped potential as a market leading social/meeting location, which we are addressing immediately with this upgrade and aggressive marketing.”
The meeting space renovation will concentrate primarily on the 7,021 square foot Grand Ballroom, capable of handling up to 1,000 guests. The upgrade will incorporate a state-of-the-art, energy-efficient, LED lighting package that generates saturated color and dynamic effects in alcoves, accent areas and other interior spaces allowing event organizers to create uniquely individualized palettes on any given surface in the space. The lobby will be refreshed and recharged with connectivity zones and communal tables to meet the needs of today’s travelers who prefer to work, gather and socialize beyond the confines of the guestroom.
Located near the King of Prussia Mall, one of the nation’s largest shopping areas with more than 2,793,000 square feet of retail space, and just 25 minutes from center city Philadelphia, the DoubleTree Philadelphia-Valley Forge is ideally situated for meeting, business and leisure travelers. Valley Forge National Park, one of America’s most historic sites, is located approximately five miles from the property.
“Because we also invest in/own hotels, we bring more focused attention to the bottom line as an operator,” Dow noted. “We align our owner’s investment goals with creative asset management and our in-depth experience operating first-class, full-service hotels over multiple real-estate cycles. We see significant upside potential for this hotel to expand its social/meeting business, as well as attract more business and leisure travelers who seek a superior guest experience.”
The DoubleTree Philadelphia-Valley Forge features a fitness center, swimming pool, T. Burke’s Bistro Pub and adjacent lounge. The hotel’s 327 spacious rooms and suites offer a wide array of amenities, including the Sweet Dreams® Bed, and large screen HD TVs.
Founded in 1997, Seattle-based The Dow Hotel Company is a hotel owner/investor and operator of 11 first-class, full-service hotels with properties throughout the United States. The company’s portfolio of owned and managed properties consists of institutional-grade hotels, under such brands as Marriott, Hilton, Hyatt, Embassy Suites, DoubleTree, Sheraton, and Crowne Plaza. The company aggressively seeks to acquire, co-invest with joint venture partners and/or manage mid- to large-size, first-class, full-service hotels, especially those with extensive food and beverage capabilities.
The company currently operates food and beverage facilities around the nation, ranging from casual dining to upscale, bars/lounges with Starbucks and Tully’s coffee outlets. In addition to Masterson’s, the division’s proprietary restaurant concepts also include Basil’s Kitchen, SunSpot, BC Bistro, and Basil’s Bistro. Additional information about The Dow Hotel Company may be found at www.dowhotelco.com.