VANCOUVER, British Columbia--(BUSINESS WIRE)--SoMedia Networks (TSX-V:VID), the pioneer of globally scalable video production solutions, is pleased to announce its integration with Marketo (NASDAQ:MKTO), the leading provider of marketing software. SoMedia’s Scalable Video App for Marketo provides marketers with on demand video production in unlimited volume and with national reach plus free hosting, custom video players and real-time video analytics. The offering is now available through Marketo LaunchPoint®, the most complete ecosystem of marketing solutions.
Scalable Video for Marketo enables marketers to easily order the production of custom business video content anywhere in North America, in any volume, with fourteen day turnaround, at the lowest price points. SoMedia's free video players easily integrate into Marketo landing pages and email campaigns providing campaign management and viewer engagement features. Advanced video analytics provide video engagement data used to help tune video architecture while activity logs are available real-time, allowing data segmentation, scoring, lead nurturing and video ROI analysis.
Marketing automation and content marketing are transforming brand engagement, but until now automation platforms have not supported or offered users video content production solutions due to their lack of scalability. The Marketo-SoMedia offering now enables marketers to seamlessly design, order, deploy, manage and track video content as they would any other content marketing asset.
“Scalable Video for Marketo provides marketers with access to the first video production solution that treats video as an ROI driven marketing tool available on demand, at scale, and in volume anywhere in North America,” said George Fleming, Founder and CEO of SoMedia Networks. "By combining video architecture control and scalable production with advanced video players and analytics platforms, SoMedia offers an integrated video marketing solution that is performance driven, responsive and cost effective. Our mission is to enable marketers to change the way they think about video and we're very excited to be able to introduce Scalable Video to Marketo's users."
"Marketo is committed to an open platform so that companies have the maximum flexibility to choose the best marketing technology solutions for their business,” said Chandar Pattabhiram, VP of Product and Corporate Marketing at Marketo. "We’re excited to have SoMedia Networks join LaunchPoint® so our customers can choose this innovative solution to work alongside Marketo's customer engagement platform and help them build long-term relationships with their customers."
To learn more and get started, visit SoMedia LaunchPoint Listing.
About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how businesses access video content creation, production and deployment. The cloud-based SoMedia Platform allows businesses, brands and media to easily order the production of custom video content at scale and volume, anywhere, on demand, with rapid turnaround, and at a fraction of current costs.
SoMedia provides Scalable Video as an integrated solution to corporate partners, as a resale solution through thousands of web marketing firms and directly to digital agencies and millions of SMBs across North America. To learn more visit: www.somedia.net.
Marketo (NASDAQ:MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
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