FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--The Wet Seal, Inc. (Nasdaq: WTSL), a leading specialty retailer to young women, has launched an exciting partnership with pop superstars Fifth Harmony. The program will feature a collection of exclusive fashions inspired by each of the member’s individual style. The collections will deliver for the fall, holiday and spring seasons and be featured under the Fifth Harmony for Wet Seal brand. Customers can shop the first collection online at wetseal.com and in 200 stores nationwide. The girls of Fifth Harmony will also be featured in a variety of social media, digital and brand marketing campaigns.
The Fifth Harmony for Wet Seal collection features looks for every style. From edgy rock with a feminine twist as shown with plaid and faux leather in Lauren’s ‘Grunge Rock’ collection to Camila’s ‘Schoolgirl Chic’ that shows off her girly side with floral prints, stripes and bows. Normani’s ‘Sophisticated Diva’ assortment makes a statement with bold dresses, crop tops and fun printed bottoms, while Ally’s ‘Fun & Flirty’ style is displayed with dressy details including lace sleeves and a figure-flattering dress in a bold color. Dinah’s street-meets-chic style shines through standout prints & faux leather in her ‘Urban Glam’ collection. Products will retail from $18.90 and up.
Wet Seal is also hosting a contest for customers to enter for a chance to win a Wet Seal shopping spree alongside the girls of Fifth Harmony at a Wet Seal store and four tickets to see Fifth Harmony perform live this fall.
To celebrate the launch of the program Wet Seal is giving customers a free download of their brand new anthem “BO$$” with the purchase of any Fifth Harmony for Wet Seal collection merchandise while supplies last.
"We're thrilled to be partnering with Wet Seal to launch the Fifth Harmony collection,” said Mat Vlasic, Vice President of Sony Music Entertainment. “This represents a new approach for Sony Music in the ever changing music business; no longer are we just in the business of breaking artists, we’re also breaking brands."
Fifth Harmony will be releasing their debut album, Reflection, this fall, which will be at Wet Seal store locations and at wetseal.com throughout the duration of the program. To celebrate its debut, Wet Seal will offer the album at an exclusive price to be revealed on the release date.
“We are excited to be working with Fifth Harmony as they continue their rise to super stardom,” said John D. Goodman, Chief Executive Officer of The Wet Seal, Inc. “Their individuality and sense of style makes them relatable to the Wet Seal girl and they are truly representative of the various backgrounds of our customer. We think they are great ambassadors for the Wet Seal brand.”
To learn more about the program, visit wetseal.com for details.
About The Wet Seal, Inc.
The Wet Seal, Inc., a pioneer in fast fashion retailing, sells apparel, footwear and accessories designed for teen girls and young women through retail stores nationwide, as well as two e-commerce websites. The Company operates 532 stores in 47 states and Puerto Rico, www.wetseal.com and www.ardenb.com. For additional corporate information, please visit www.wetsealinc.com.
About Fifth Harmony
Fifth Harmony has taken the world by storm since they were brought together by Simon Cowell on the second season of The X Factor in 2012. In 2013, Ally Brooke, Normani Kordei, Lauren Jauregui, Camila Cabello, and Dinah Hansen released their Billboard Top 10 debut EP Better Together (Epic Records) that reached Top 10 in 41 countries, headlined a sold-out tour, and ruled the airwaves with their smash single “Miss Movin On.” The girls’ have showed no sign of slowing down in 2014; they completed their first ever arena tour opening for Demi Lovato and their own 5th Times A Charm headline tour and are currently opening for Austin Mahone on his summer outing. In April, they won their first major awards at the 2014 Radio Disney Music Awards when the picked up trophies for Breakout Artist of The Year and Best Song to Rock out to with Your BFF. They are nominated for six 2014 Teen Choice Awards and an MTV Video Music Award. They just released their brand new anthem “BO$$” from their highly anticipated debut full-length album to be released this fall.