NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Vestiage™, Inc. (“VEST”), the healthy-aging company, announced today that its recently launched national advertising campaign is producing strong results driving web traffic to all time highs for the Company’s RegiMEN™ brand.
The Company’s national ad campaign includes radio, TV, print and online ads. The ads feature a strong call to action coupled with a dedicated direct response website URL and 800 number. Speaking specifically to 40+ male consumers, the campaign has a healthy-aging message focusing on maintaining an active lifestyle or reclaiming the one they used to have.
For the seven-day period from July 31 – August 6, website analytics report a 60% increase in new users to the RegiMEN direct response website. The August 7 – August 13 analysis revealed a 93% increase in new users. As a result of the advertising campaign, to date, site traffic has increased 403%, with a new user acquisition of over 830%.
Marketing Director James Ninness said, “We’re thrilled with the response our recent partnership with Media Funding Group has generated. Increasing brand awareness is, of course, a huge priority for us, but perhaps the most exciting takeaways from the last few months is our retention rate, which is fairly above industry standards. The fact that people are sticking with us speaks to our product’s viability. Customers are happy with their purchases, so we get to be happy right along with them.”
“Our Marketing team has created a campaign across traditional channels with messaging that really resonates with our target demographic,” said the Company’s Chief Operating Officer, Garrett Heiser. “This is made evident by the increase in traffic via our direct response portals. Not only are we seeing a significant growth in our web visits, but also we’re experiencing greater than average customer retention, which directly translates into brand loyalty. Additionally, the analytical tools we utilize provide vital information as to which outlets are delivering, thus allowing us to strategically reposition our ad placements for a maximum return on our investment.”
Vestiage™ (stock symbol "VEST") is a publicly traded healthy aging company. The Company offers premium branded science-based nutraceuticals to a premium consumer base through multiple channels. The Company is a sales, marketing, and distribution company specializing in bringing science-based products to the healthy aging consumer. The Company utilizes key partners to integrate production, fulfillment, customer service, advertising, sales, media, marketing, distribution, new product development and acquisitions. Vestiage is focused on the use of the best ingredients from the ocean and earth, including cutting edge, patented, clinically proven ingredients to produce highly potent, and elegantly formulated products. Using potency and novel ingredient combinations, Vestiage™ creates and distributes nutraceuticals such as RegiMEN for men (www.BuyRegimen.com) and the multifunctional Monterey Bay Nutraceuticals line for women. (www.MontereyBayNutra.com). Vestiage™ brands address the top “in demand” healthy aging concerns of men and women. Vestiage™ research is focused on extending the active period of a human life covering both the cognitive and physical realms. To learn more, visit the Company website, www.vestiageinc.com.
As with many fast growing companies, our growth is dependent upon adequate funding for inventory, media, general overhead, professional fee’s, technology, salaries and other expenses related to the business. Should we be unable in the future to obtain appropriate funding to pay our expenses and media at current levels, our growth, and our financial stability, may be negatively impacted.
This Press Release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to our financial condition, results of operations and business. These forward looking statements can be identified by the use of terms such as "believe," "expects," "plan," "intend," "may," "will," "should," "can," or "anticipates," or the negative thereof, or variations thereon, or comparable terminology, or by discussions of strategy. These statements involve known and unknown risks, uncertainties and other factors that may cause industry trends or our actual results to be materially different from any future results expressed or implied by these statements. Important factors that may cause our results to differ from these forward-looking statements include, but are not limited to: (i) changes in or new government regulations or increased enforcement of the same, (ii) unavailability of desirable acquisitions or inability to complete them, (iii) increased costs, including from increased raw material or energy prices, (iv) changes in general worldwide economic or political conditions, (v) adverse publicity or negative consumer perception regarding nutritional supplements, anti-aging or stem cell facial care products or stem cell technology in general, (vi) issues with obtaining raw materials of adequate quality or quantity, (vii) litigation and claims, including product liability, intellectual property and other types, (viii) disruptions from or following acquisitions including the loss of customers, (ix) increased competition, (x) slow or negative growth in the anti-aging or cosmetics, beauty, or nutritional supplement industry or the healthy foods or anti-aging channel, (xi) the loss of key personnel or the inability to manage our operations efficiently, (xii) problems with information management systems, manufacturing efficiencies and operations, (xiii) insurance coverage issues, (xiv) the volatility of the stock market generally and of our stock specifically, (xv) increases in the cost of borrowings or unavailability of additional debt or equity capital, or both, or fluctuations in foreign currencies, and (xvi) interruption of business or negative impact on sales and earnings due to acts of God, acts of war, terrorism, bio-terrorism, civil unrest and other factors outside of our control.