Photo, Remote or V/O Opportunity for THURSDAY, AUGUST 14: The Dairy Queen® System Celebrates $100 Million in Donations and a 30 Year Partnership with Children’s Miracle Network Hospitals®

Ninth Annual DQ® Miracle Treat Day set for August 14

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WHO:

Participating Dairy Queen® and DQ Grill & Chill® locations throughout the United States

 

WHAT:

Will help make miracles for hospitalized children during the ninth annual Dairy Queen Miracle Treat Day, when $1 or more from every Blizzard® Treat sold at participating locations will be donated to local Children’s Miracle Network Hospitals® (CMN Hospitals). CMN Hospitals raise funds to help save and improve the lives of kids treated at 170 children’s hospitals across the U.S. and Canada. In addition, for every person who RSVPs via Facebook to Miracle Treat Day, American Dairy Queen Corporation (ADQ) will donate an additional $1 to CMN Hospitals, up to $50,000.
 
All donations collected on Miracle Treat Day stay in the communities in which they are raised to support local kids at area CMN Hospitals.
 

WHEN:

All day Thursday, August 14
 

WHERE:

Visit MiracleTreatDay.com for the nearest participating Dairy Queen or DQ Grill & Chill location and RSVP to Miracle Treat Day via DQ’s Facebook page at facebook.com/dairyqueen.

 

VISUALS:

1. People of all ages lined up at local Dairy Queen restaurants to purchase Blizzard Treats for a good cause.
2. Dairy Queen team members serving Blizzard Treats upside-down to smiling families and friends.
 

ADDITIONAL INFORMATION:

The featured Miracle Treat Day “Blizzard of the Day” will be Oreo®, which is still the most popular Blizzard Treat to date. The Blizzard of the Month for August, the new Chips Ahoy!® Blizzard Treat which is a mix of Chips Ahoy! chocolate chip cookies, chocolaty topping, choco chunks and creamy vanilla soft serve, as well as all other Blizzard Treat flavors, also are available on Miracle Treat Day.

The Dairy Queen system is celebrating a 30-year partnership with CMN Hospitals, during which time local restaurants have raised more than $100 million for local hospitals.

About Children’s Miracle Network Hospitals:

Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

EDITOR’S NOTE:

Visit MiracleTreatDay.com for the nearest participating Dairy Queen® or DQ Grill & Chill® location.

Contacts

Pierson Grant Public Relations
Lauren Simo, ext. 238, lsimo@piersongrant.com
Jenna Leon, ext. 242, jleon@piersongrant.com
954-776-1999

http://www.miracletreatday.com/ (Graphic: Business Wire)

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Release Summary

Dairy Queen and DQ Grill & Chill locations throughout the U.S. and Canada will celebrate 30 years of making miracles for hospitalized children during the ninth annual DQ Miracle Treat Day on Aug. 14.

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Contacts

Pierson Grant Public Relations
Lauren Simo, ext. 238, lsimo@piersongrant.com
Jenna Leon, ext. 242, jleon@piersongrant.com
954-776-1999