NEW YORK--(BUSINESS WIRE)--MTV and Time Warner Cable today announced that “MTV Artists to Watch” singer-songwriters and chart-toppers Iggy Azalea and Sam Smith will headline the 2014 “MTV Video Music Awards” concert to benefit Lifebeat – Music Fights HIV/AIDS, a national nonprofit focused on educating America’s youth about HIV/AIDS prevention. The special concert will take place at The Avalon in Los Angeles on Friday, August 22 as a lead up to the 2014 “MTV Video Music Awards” that will air live from The Forum in Inglewood, CA on Sunday, August 24 at 9:00 p.m. ET/PT.
Time Warner Cable will be holding a ticket giveaway exclusively for customers in the Southern California region on August 18. Residential customers with accounts in good standing can pick up two tickets at the Time Warner Cable store located in the Beverly Connection Mall in Los Angeles beginning the morning of August 14. Tickets will be distributed on a first-come, first-served basis while supplies last. Two tickets per account holder; a valid ID must be presented to claim the tickets.
After being nominated for the “MTV Artist to Watch” Award in 2013, Azalea is set to make her debut VMA performance on Sunday night where she will perform her new single “Black Widow,” which is currently flying up the charts, along with “MTV Artist to Watch” alumni Rita Ora. Azalea has received seven nominations this year including the highly coveted “Video of the Year,” “Best Female Video,” “Best Pop Video” and “Best Collaboration” categories and more. In addition, her new single Fancy remained atop the Billboard charts at #1 for a record-setting seven weeks.
Nominated in this year’s “Artist to Watch” category, Sam Smith will also vie for the “Best Male Video” during the 2014 “MTV Video Music Awards.” Smith recently made U.S. pop music history with his debut album, In The Lonely Hour, selling more copies in its first week of release than any other debut album by a UK male artist in the 23-year history of Soundscan. Beginning in September, he will embark on his second sold-out North American tour.
As part of its ongoing mission to deliver messages of HIV awareness and prevention to America’s youth, the annual VMA/Lifebeat Benefit Concert has become a major staple in the lead-up to the VMA's, with concerts featuring on-the-verge artists and major acts, such as Macklemore, Robin Thicke, The Beastie Boys, Maroon 5, and more.
This is the third year in a row that Time Warner Cable has partnered with Lifebeat to present this concert.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising sales arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com
Lifebeat – Music Fights HIV/AIDS, founded in 1992, is the leading national nonprofit focused on educating America’s youth (13-29) about HIV/AIDS prevention. Lifebeat mobilizes the talents and resources of the music industry to deliver HIV/AIDS and STDs awareness messages through broadcast, print, social and digital media, and distributes educational literature and condoms at concert venues, music festivals, clubs and other events. Lifebeat also provides quality of life services and support, such as musical performances, for people living with HIV/AIDS and their families.