CHICAGO--(BUSINESS WIRE)--Performics announced today its promotion of Craig Greenfield to Chief Operating Officer, Performics - Worldwide. Moving from the role of Executive Vice President, Global Managing Director to Chief Operating Officer, Craig will report into Performics worldwide CEO Michael Kahn and continue his global focus on positioning Performics as a worldwide leader in performance marketing.
Michael Kahn said, “I am thrilled to announce today the well-earned promotion of Craig Greenfield. Over the past 9 years his strong leadership, avid support and quick execution has directly contributed to Performics global success. I look forward to closely partnering with Craig as we continue to work together in building a pre-eminent performance network.”
Since joining Performics in 2005, Craig has played an integral role in business development, client solutions, innovation and technology. His work at Performics has contributed to the enhancement of operational efficiency and top-line growth in challenging and competitive markets. In his new role, Craig will take on increased responsibility for talent initiatives and growth strategies designed to help clients exceed their business objectives. Performics offers clients around the world a full spectrum of brand building, data-driven performance marketing services.
Craig added, “I am eager to begin my new role as worldwide Chief Operating Officer. I have been fortunate to be a part of Performics rapid global expansion and helping to establish its recognized worldwide network. I am excited for the future: our global network faces many opportunities, and I have no doubt that Performics will continue to thrive by providing our people with a great place to work and unparalleled client results.”
Prior to Performics, Craig worked at J. Walter Thompson and Jacobs & Clevenger serving clients in Automotive, Financial Services, Retail/eCommerce and Deregulated Industries. He has a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in English from the University of Iowa.
Performics is a global performance marketing agency for the world’s most respected brands. The agency activates data to motivate participation, drive performance and optimize for action across paid, earned and owned digital channels. Founded in 1998 and headquartered in Chicago, the Performics network is active across 32 countries. Performics is a ZenithOptimedia company and the performance marketing specialist within Publicis Groupe. www.performics.com