WEST MELBOURNE, Fla. & COLUMBUS, Ga.--(BUSINESS WIRE)--Carmike Cinemas, Inc. (NASDAQ:CKEC), a leading entertainment, digital cinema and 3-D motion picture exhibitor, today announced the grand opening of the new West Melbourne 12 featuring The IMAX Experience® in West Melbourne, Florida (4255 Norfolk Parkway, West Melbourne, FL 32904, part of Hammock Landing shopping destination, east side of Norfolk Parkway). The theatre officially opens at Noon (local time) on Wednesday, August 13, 2014 and will feature the finest in Hollywood big-screen entertainment. Visit www.carmike.com for exact show times and to purchase tickets.
In addition, to celebrate West Melbourne 12’s debut, guests who attend the opening week will enjoy a Free Coca-Cola Freestyle fountain drink (any size) with ticket purchase through close of business August 14. Additional (unless otherwise noted) promotions at this location include:
Stimulus Tuesday – $2 popcorn and $2 fountain drinks with ticket purchase every Tuesday.
Super Bargain Matinee – $5.75 admission prices for all movies between 4:00 pm and 5:30 pm. Standard surcharges for IMAX, 3-D and special showings apply.
The new theatre will be furnished with 12 digital screens and have total seating capacity for more than 2,400 guests. The cutting-edge entertainment complex will be equipped with stadium seating in all auditoriums, comfortable high-back rocking luxury seats, retractable armrests and convenient cup holders. The West Melbourne 12 will also contain large, wall-to-wall screens, DLP digital projection and digital sound in all auditoriums.
The facility’s upscale lobby will contain multiple concession areas featuring self-serve Coca-Cola Freestyle drink centers, which pour more than 100 customized fountain drink varieties. One-stop ticketing will also be included in the lobby area so cinemagoers will be able to escape the elements and purchase their tickets and favorite concessions in the same, fast-moving indoor line and quickly move to their comfortable seats. The new complex also provides special services for visually and hearing impaired patrons.
The most exciting feature of the new complex will be the IMAX® theatre, which features a wall-to-wall and floor-to-ceiling screen measuring 65-feet wide by 35-feet tall and has seating capacity for more than 450 guests. The IMAX auditorium will offer patrons a unique experience, allowing them to enjoy the biggest blockbusters like never before. IMAX’s cutting-edge projection system, which delivers crystal-clear 2D and 3D images, is coupled with IMAX's customized theatre geometry and powerful digital audio, creating a state-of-the-art environment that will make audiences feel as if they are actually in the movie.
Carmike Cinemas President and Chief Executive Officer David Passman stated, “We are excited to bring Carmike’s new exceptional entertainment complex to the great state of Florida. Carmike is committed to providing our valued guests with superior cinema-going entertainment through large format digital presentation, bigger screens, better sound, and plush seating for ensuring the definitive enjoyment of all audiences. Importantly, the West Melbourne 12 will also be home to one of our newest IMAX locations, where guests from across the region can become part of the action with the immersive IMAX Experience.”
About The IMAX Experience®
In IMAX, you’re experiencing a different movie altogether: everything from the movie itself to the theatre’s technology and design was developed and customized to make you believe you’re part of the action.
IMAX works directly with filmmakers to enhance the movie using its Digital Re-Mastering® process, which delivers superior picture and sound quality. Played through IMAX’s state-of-the art projection system, the resulting images are so lifelike and crystal-clear you’ll forget you’re in a theatre.
IMAX grabs your senses. You don’t just hear the powerful sound system; you feel it all around you. Visually, there is no frame. IMAX’s custom theatre design creates a picture that is higher, wider and closer – filling your peripheral view.
It’s not one thing that makes The IMAX Experience but a combination of all these elements. That’s the difference between seeing a movie and being part of one.
IMAX Is Believing.
Visit IMAX.com for information.
About Carmike Cinemas (www.carmike.com)
Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema deployments and one of the nation's largest motion picture exhibitors. Carmike has 253 theatres with 2,670 screens in 37 states. The circuit includes 39 premium large format auditoriums featuring state-of-the-art technology and luxurious seating, including 24 "BigDs," 13 IMAX auditoriums and two MuviXL screens. As "America's Hometown Theatre Chain," Carmike's primary focus is mid-sized communities.