The Canadian company that introduced Campari® brand cocktail tomatoes, plans to present more flavors and recipes to consumers from almost a dozen stops from Boston to California.
“The goal of our flavor tour is to connect directly with consumers and foodies who either already love our gourmet greenhouse tomatoes, peppers and cucumbers, or who have never tasted our products before. We want to bring them the same flavor experience we live for everyday,” said CEO Paul Mastronardi.
The SUNSET Flavor Tour is the first nationwide expedition for the company. Their ‘Flavormobile,’ which is fully branded to feature popular tomato brands such as Campari, Kumato™ and Zima™, will be stopping at a number of retailers, concerts and community events across America.
“This is our opportunity to tell our greenhouse story, tell the SUNSET story, and talk everything flavor,” continued Mastronardi. “A lot of people are curious about our tomatoes including the Y.E.L.O.™, Heirloom and ONE SWEET™ Tomato, and we want to open the conversation on flavor and healthy eating.”
Consumers will sample recipes, as well as enter the SUNSET ‘SweetStakes.’ The grand prize is a personalized flavor trip for two to Napa Valley. Winners will be treated to wine tours and cooking classes.
“Our Flavor following is all about food. We want to connect with bloggers, chefs and parents who care about what they’re putting on their families’ plates,” said Mastronardi. “We want to show consumers healthy eating isn’t complicated, and it doesn’t mean compromising flavor.”
The Flavor Tour will be visiting Boston, Massachusetts; Ann Arbor, Michigan; New York City; Columbus, Ohio; Indianapolis, Indiana; Chicago, Illinois; St. Louis, Missouri; Denver, Colorado; San Francisco, California. For complete details on dates and locations visit www.flavor-tour.com.
SUNSET is a pioneer and industry leader in the gourmet greenhouse industry that grows and markets nationally recognized brands such as the Campari, Zima, Angel Sweet and Kumato brand tomatoes. Family owned and employee managed for over 60 years, SUNSET prides itself on producing consistently flavorful gourmet tomatoes, peppers and cucumbers. To learn more about SUNSET brand produce, please visit: www.sunsetgrown.com.