DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/cxmtk8/cooking_teens) has announced the addition of the "Cooking teens: the next generation preferences" report to their offering.
Full analysis of a well-established audience group: teenagers who practice cooking. The report is focused on the motivations, conversation topics, and favorite activities of teenagers, with segmentation of the audience and characterization by drivers & preferences.
All data is supported by robust quantitative analysis, accompanied by qualitative interpretation of teenagers' posts and quotes in social networks.
Data is presented using advanced infographics for all main findings in clear visualizations tools.
- Recent surveys show U.S. consumers find more value in cooking at home. This trend is influenced by various causes, such as health awareness as well as economic slowdown.
- The popularity of cooking reality TV shows also bring cooking from behind the scenes to the front, presenting chefs as celebrities.
- Kids cooking activities enjoy rising popularity as well and special recipes content for kids.
- A growing group of Cooking teens aged between 13-18 years old see food as a hobby. This hobby has a very positive influence on teens - it attributes to self-confidence, contributes a sense of maturity and feelings of accomplishment.
- The research also finds that teens who cook expand their roll within the family and develop their responsibility feeling.
- Cooking plays a role of experimental activity for teens, who regards it as an arena to express their creativity.
- Surprisingly, leading brands lack presence in teens' conversation in social media, a finding that poses new opportunities for publishers.
Key Topics Covered:
- Key findings
- Cooking teens: 3 main segments: practical, little grownups, enthusiastic cooks
- Cooking preference: cooking type, favorite recipes, trends
- Frequency of cooking and companionship
- Reasons for cooking
- Cooking inspiration and education
- Where to find them
For more information visit http://www.researchandmarkets.com/research/cxmtk8/cooking_teens