BOSTON--(BUSINESS WIRE)--Gameface Media Inc., the largest provider of free amateur sporting event photos in the world, today announced it had secured $2.5 million in an oversubscribed Series B funding round. The funding was provided by a group of prominent individual investors including successful entrepreneurs, hedge fund managers and venture capitalists from Boston, New York and the San Francisco Bay Area. Gameface Media plans to make strategic investments in product development, sales, marketing and client services with this round of funding.
Gameface Media delivers unique branded images of participants looking their best whether that be ripping down a mountainside, running through a wall of fire or finishing a marathon. Rather than charging as much as $60 for these images, Gameface Media provides all photos for free to participants thereby creating authentic social content that generates millions of impressions for brand marketers and event organizers. The Company has received positive feedback from event directors and participants alike at top race events including the San Francisco Marathon, Warrior Dash, Shamrock Run Portland and Rugged Maniac. Gameface Media allows marketers to sponsor the photos and promote their own brands to a highly-targeted and compelling demographic: amateur athletes. Leading consumer brands have found the Gameface Media platform to be an effective and innovative form of digital advertising with the potential to generate hundreds of thousands of impressions at a single event.
“Gameface is a great investment: it features a strong leadership team, innovative technology and a huge market opportunity,” said Eric Schnadig, Gameface Media investor and CEO of Tervela. “The company’s platform marries two key market needs: organizers' desire to differentiate their events with free-to-participant digital photos; and brand marketers' need to engage with consumers across high-quality, personalized digital content. Gameface is already a winner.”
“Gameface Media has unlimited potential at this stage in its growth,” said Gameface Media CEO David Lavallee. “This round of funding will help us continue to scale our business to create a new standard in social media marketing which empowers brand marketers to effectively engage and build their audiences.”
About Gameface Media
Gameface Media is the largest provider of free sporting event photos in the world. Gameface enables brands to make a deep connection with event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf, skiing and youth sports. Our social media technology drives participants to an advertiser's website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company's logo, may be downloaded, saved and shared on social media outlets for free. Because Gameface Media provides all of the technology and professional photography services that enable this experience, the brand company is not required to send printed promotional materials, tents, staff or samples to the event site.