NANJING, China--(BUSINESS WIRE)--The Main Media Centre (MMC) of the Nanjing 2014 Youth Olympic Games (YOG) officially opened on August 1.
The Centre, which was built using the former tennis centre of the Olympic Sports Centre with the goal of being environmentally-friendly and efficient, will serve 3,044 international journalists from 551 media organizations divided into the Main Press Centre and International Broadcast Centre.
The two-story Centre is divided into a working area on the first floor and commercial area on the second floor. The first-floor Press Workroom is able to accommodate 148 representatives at any one time. The area saves costs by using flexible working times to effectively accommodate all the media.
The second floor of the Centre is the Commercial Centre where food and drink as well as communication and postal services are available throughout the Games.
Apart from its basic function as the heart of media services and operations, the most impressive aspect of the Centre is the Chinese and locally sourced cultural treasures spread over the entrance and in every corner.
Members of the media are greeted by a Rain Flower Pebble installation depicting multi-colored flowers as they enter the building, whilst the main hallway of the Centre is lined with the “Nanjing Gallery of Time” art exhibit.
A lifelike model of Nanjing City Wall is also incorporated into the MMC to provide a feast for the eyes and emphasize the unique beauty of Nanjing.
One of the most stunning cultural features of the Centre is a miniature Nanjing “Yunjin” brocade museum dedicated to the city’s traditional jacquard silk fabric.
The museum features a huge working loom that will give visitors the chance to see why the Yunjin brocade is famous for its elegant patterns and luxurious texture. Over the course of the Games, a team of Yunjin weavers will demonstrate their supreme craftsmanship in the field of silk weaving by completing two Yunjin works.
The Centre is not only an information centre for broadcasting but also a Nanjing exhibition full of surprises. Journalists and YOG visitors are welcome to come by for an in-depth introduction to local history and culture.
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