WATERFORD, N.Y.--(BUSINESS WIRE)--The makers of GE-branded silicone and Building Homes for Heroes® (BHFH) have entered into a charitable co-venture to raise funds and awareness for a critical need—adaptable housing for veterans injured during the time of the wars in Iraq and Afghanistan. The “Step Up to Help A Hero” campaign is launching at Home Depot® stores in 27 states.
This initiative provides support in four ways:
1. Proceeds donation: 50 cents will be donated to BHFH® for every tube of GE Silicone II* caulk sold as part of this promotion.
2. Consumer pledges: Shoppers will be encouraged to make donations by texting HELPBHH to 41444 or visiting www.buildinghomesforheroes.org.
3. Product donations: GE Silicone II caulk will be donated to BHFH® for retrofitting and construction of the homes.
4. Volunteer support: Consumers will be urged to email firstname.lastname@example.org to find out more about volunteer opportunities at BHFH® building sites.
The funds raised by the manufacturer and exclusive licensee of GE silicone caulks, Momentive Performance Materials Inc. (Momentive), will help to construct and remodel homes that can accommodate veterans’ disabilities. These homes will then be gifted to the veterans and their families mortgage-free. BHFH® will build or modify a minimum of 25 homes in 2014, and expects to increase that number to 35 to 40 homes in 2015.
“This initiative is such a natural fit for Momentive, because it aligns so well with our daily mission,” said Ray Kolberg, Senior Vice President at Momentive. “Momentive makes tough, enduring GE-branded silicone caulks used in building, remodeling and maintaining homes across the country, and it is an honor that these products are being used to help those who have sacrificed so much.”
About the Company
Momentive Performance Materials Inc. is a global leader in silicones and advanced materials, with a 70-year heritage of being first to market with performance applications for major industries that support and improve everyday life. The Company delivers science-based solutions by linking custom technology platforms to opportunities for customers. Momentive Performance Materials Inc. is an indirect wholly-owned subsidiary of Momentive Performance Materials Holdings LLC.
Momentive Performance Materials Holdings LLC (“Momentive”) is the ultimate parent company of Momentive Performance Materials Inc. and Momentive Specialty Chemicals Inc. Momentive is a global leader in specialty chemicals and materials, with a broad range of advanced specialty products that help industrial and consumer companies support and improve everyday life. Its technology portfolio delivers tailored solutions to meet the diverse needs of its customers around the world. Momentive was formed in October 2010 through the combination of entities that indirectly owned Momentive Performance Materials Inc. and Hexion Specialty Chemicals Inc. The capital structures and legal entity structures of both Momentive Performance Materials Inc. and Momentive Specialty Chemicals Inc. (formerly known as Hexion Specialty Chemicals, Inc.), and their respective subsidiaries and direct parent companies, remain separate. Momentive Performance Materials Inc. and Momentive Specialty Chemicals Inc. file separate financial and other reports with the Securities and Exchange Commission. Momentive is controlled by investment funds affiliated with Apollo Global Management, LLC. Additional information about Momentive and its products is available at www.momentive.com.
About Building Homes for Heroes
Since 2006, Building Homes for Heroes, a non-profit, public charity exempt from federal income tax under Section 501(c)(3), has been at the forefront of making a significant difference in the lives of the severely wounded men and women of the military forces of the United States. The organization builds homes from the ground up or modifies existing homes to meet the needs of the brave men and women who have selflessly served our country. These mortgage-free homes not only help to remove the family’s financial burden, they help to restore the individual’s freedom, and enable the veteran to lead a more independent and productive civilian life.
*Trademark of Momentive Performance Materials Inc.