PARAMUS, N.J.--(BUSINESS WIRE)--Commending his vision in creating an agency that truly puts clients first, PharmaVOICE magazine has named Tim Frank, managing partner of Triple Threat Communications, one of the 100 most inspiring people in the life sciences for 2014.
The honor was announced Aug. 1 in the magazine's 10th annual tribute to top leaders in all areas of the life sciences. From thousands of reader nominations, the editors selected 100 individuals who, in the words of Editor Taren Grom, exemplify what it means to "think bigger, do more, and lead with passion and integrity." Frank was recognized in the category of Commanders and Chiefs.
"Unencumbered by rigid process and layers, Mr. Frank puts a premium on relationships and flexibility, keeping his agency's focus on whatever is best for its clients and their brands," the editors write.
Frank's vision for Triple Threat grew from his rejection of the prevailing network agency model, which he describes as "broken" because it leads agencies to put their own interests first. "The best people move up within the organization and get further away from working with clients and positively impacting the client's business. They wake up thinking about the agency, while their clients wake up thinking about their brands."
Triple Threat's "un-agency" model, by contrast, focuses fully on clients. All accounts are staffed by experienced marketers who serve as integrated members of client brand teams and measure their success by their clients' success. "They live and breathe strategy and tactics with clients day in and day out," the editors write. "Clients report that Triple Threat team members know their brands and challenges as well as they do."
PharmaVOICE credits Frank with setting a new standard of leadership in the industry, noting that his ultimate goal is to change the expectations that clients and agencies have for one another.
"I'm honored to be named to this year's PharmaVOICE 100 and thank everyone who nominated me," Frank said. "I also thank the editors of PharmaVOICE for giving us 10 years of proof that no matter how great the challenges facing our industry, there will always be men and women moving us forward with new thinking and relentless optimism."
To read full details on Frank's selection to the 2014 PharmaVOICE 100, click here.
About Triple Threat
Triple Threat Communications is an independent, full-service healthcare advertising agency that provides integrated marketing solutions and commercial strategies for a broad range of audiences, including healthcare professionals, patients and managed markets. Founded in 2005, the agency pioneered a nontraditional "un-agency" model that truly puts clients and their brands first. For more information, visit www.triplethreatcommunications.com.