DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/cqpp3w/middle_market) has announced the addition of the "Middle Market Creates a Renaissance for Commercial Card Rewards" report to their offering.
In the last few years, smaller companies with smaller programs working with regional and second tier commercial card issuers began a resurgence of offering and adopting corporate card with reward programs. Mercator Advisory Group's newest research note, Middle Market Creates a Renaissance for Commercial Card Rewards, examines how in a competitive commercial card landscape, offering corporate card with a reward program provides a point of differentiation as well as a means for issuers to reward their smaller spending clients.
Smaller companies with smaller programs are mostly shut out from rebate eligibility by the bigger issuers, according to this research from Mercator Advisory Group's Commercial and Enterprise Payments Advisory Service. Additionally, regional and second tier issuers don't have deep enough pockets to be able offer smaller programs cash incentives for spend. This has caused a resurgence of commercial card rewards.
The research note is 9 pages long and contains 4 exhibits.
Highlights of the research note include:
- The inner workings of a reward program
- Issuers' offerings
- Should companies opt for reward programs
- Rewards vs. rebates
Outlook for future rewards adoption
- J.P. Morgan
- U.S. Bank
For more information visit http://www.researchandmarkets.com/research/cqpp3w/middle_market
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.