MEDFORD, N.J.--(BUSINESS WIRE)--Because the relationship between businesses and their customers is constantly evolving, organizers of the annual CRM Evolution Conference face a new challenge every year putting together an agenda that is timely and relevant to changing conditions.
Organizers of the CRM Evolution Conference, August 18-20 at the New York Marriott Marquis, say this year’s event will not only meet a high standard of excellence, but will reflect the maturation of the customer relationship management industry.
“Customer strategies are being geared toward customer engagement,” says CRM Evolution Conference Chair Paul Greenberg, author of CRM at the Speed of Light and Managing Principal of The 56 Group. “The industry continues to grow, but the heart of CRM is developing and maintaining ongoing interactions in which each customer remains engaged with the company.”
The change from last year is dramatic, says Greenberg. Social channels as part of a customer strategy have become so pervasive that industry leaders no longer feel the need to make a distinction between “social CRM” and a traditional CRM system. According to Gartner, the industry saw roughly $20 billion in revenues in 2013 and will reach almost $36 million by 2017. “Not exactly an industry in pain,” says Greenberg, “but one that is never the same from year to year. Ours is an industry that is constantly growing and evolving. It’s a moving target.”
This year’s three-day CRM Evolution Conference will feature seminars, panel discussions and presentations designed to maximize not just what decision-makers need to be thinking about when it comes to customer engagement, but also what specific areas, such as analytics, social media, salesforce automation, marketing automation and customer service, have to offer.
Some of the companies represented on the conference agenda include Aetna, Angie’s List, Ask.com, the City of New York, Eaton Vance, MasterCard Advisors, the New York Yankees, the New York Jets, Shutterfly and Sony Rewards and Card Marketing.
CRM Evolution is co-located with the SpeechTEK and Customer Service Experience conferences and features the Customer Solutions Expo, a combined showcase of the leading sales, marketing, customer service, and speech recognition solutions.
Qualified media representatives are invited to attend the conferences and Expo. Registration is open to working journalists and analysts with commercial news organizations, research and investments firms and online media. Media representatives should request credentials at www.destinationcrm.com/conferences/2014/NewsRoom.aspx.
About CRM Evolution
CRM Evolution is a premier conference and exposition (www.crmevolution.com) showcasing the latest ideas and trends in customer relationship management. CRM practitioners, consultants and other leading voices in the industry meet annually at CRM Evolution to share and discuss the latest ideas, strategies, innovations, and services and solutions from the world’s leading companies. CRM Evolution, destinationCRM.com, and CRM magazine are properties of CRM Media, a division of Information Today, Inc.
Launched in 1995, the SpeechTEK Conference (www.speechtek.com) is recognized worldwide as the industry’s premier event focusing on products, services, applications, solutions and innovations using speech technologies. The trade show and educational conference attract a global network of speech technology providers and enterprise customers who are developing and implementing speech solutions.
About Customer Service Experience
The Customer Service Experience (www.custservexperience.com) conference focuses on the multichannel customer service environment and the effective use of traditional and new communications channels, including the use of social media and mobile devices.
About Customer Solutions Expo
The Customer Solutions Expo (www.customersolutionsexpo.com) is a showcase of strategies and solutions from the leading sales, marketing, customer service, and speech recognition providers.
About Information Today
Information Today, Inc. (www.infotoday.com) is a leading publisher and conference organizer in the field of technology and technology applications in today’s enterprise. In addition to producing the CRM Evolution, SpeechTEK and Customer Service Experience conferences, Information Today, Inc. also publishes CRM and Speech Technology magazines and their corresponding websites (www.destinationCRM.com and www.speechtechmag.com). The company also publishes Streaming Media, KMWorld, Database Trends and Applications, and EContent magazines.