5BARz Hires Top Industry Executive to Launch Latin American Operations

Former CEO of Telefonica USA Joins 5BARz Team to Spearhead International Expansion and Drive Growth in LATAM Markets

SAN DIEGO--()--5BARz International, Inc. (OTCQB:BARZ), (www.5BARz.com) ("5BARz" or “the Company") a technology leader in the cellular network extender industry, announced its hire of Marcelo Caputo, a successful industry executive and former CEO of Telefonica USA, to launch its Latin American operations. This is yet another major step in 5BARz’s execution of their international expansion plans.

With over 20 years of experience in sales, marketing, engineering and network deployment, Mr. Caputo’s professional career developed as a Systems Engineer for Motorola Argentina in 1991. Later, he joined Telefonica as an account manager in 1993. In the following years he propelled his career to Sales Manager, Sales Director, and Director of the Enterprise Communications Unit.

In 2002, he was promoted to Vice President of Global Customers Division, Telefonica International, in Madrid, Spain, with full sales and P&L responsibility in 20 countries. In his new position, he led the Global Customers Division for Telefónica Latin America, a segment he helped Found, and substantially increased the number of clients within five years.

In 2007, Mr. Caputo joined Telefonica Mexico as Vice President of Enterprise Customers Division. There, he designed and built a new organization and launched a new convergent fix & mobile service portfolio. He increased profitability by 22% and developed and expanded the business with local, government, and multinational customers.

In 2011, Marcelo was appointed as CEO of Telefonica USA, Inc., Telefonica Group’s U.S. $200M subsidiary based in Miami, Florida. In this senior executive role, he managed an executive team that collectively turned conflict into opportunity and turned it around in positive free cash flow for the first time in the company’s 12-year life. In addition to his role as CEO, Mr. Caputo was Director of MNC Extended Global Markets, responsible for serving customers headquartered in territories outside Telefonica’s traditional footprint, such as the Netherlands, Italy, Alps, Nordics, and Asia Pacific.

Mr. Caputo is recognized as an entrepreneurial-spirited leader who addresses challenges head on with a strategic approach. He possesses a keen intellect and aptitude to “fight against the giants” and position companies for competitive advantage and revenue growth.

Mr. Caputo is a graduate of the University of Buenos Aires, Argentina, with degrees in Electronic Engineering and Business Administration.

Mr. Daniel Bland, CEO of the Company, stated, “We could not be more delighted to have Marcelo take this very significant step in his career to join our growing team and to spearhead the development of our Latin American operations. Marcelo has been a member of our advisory board since October 2011, and has developed a clear vision of the opportunities inherent in our Company’s products, and the tremendous potential for the products in Latin American.”

Mr. Marcelo Caputo said, “I am very excited to join the 5BARz team and to grow our business in Latin America. After being an advisory board member for almost three years, which gave me every opportunity to examine the technology and market potential in Latin America, it is clear to me that 5BARz’s revolutionary technology will significantly advance and improve mobile phone user experience while improving customer satisfaction and retention for carriers that use our technology. This is a powerful product offering that is sure to be a compelling growth proposition in Latin America.”

About 5BARz International Inc.

The 5BARz International Inc. business is focused on the global commercialization of a patented product technology branded under the name 5BARz™. 5BARz™ is a cellular network infrastructure device for use in the small office, home or for when users are mobile. 5BARz™ incorporates a patented technology to create a highly engineered, single-piece, plug 'n play unit that strengthens weak cellular signals to deliver high quality signals for voice, data and video reception on cell phones and other cellular equipped devices. 5BARz™ represents a key solution for cellular network operators in providing clear, high quality signal for their subscribers with a growing need for high quality connectivity. 5BARz International Inc.'s shares are publicly traded on the OTCQB under the ticker symbol BARZ.

Contacts

IRTH Communications
Robert Haag, 866-976-4784
barz@irthcommunications.com
or
Integra Consulting Group, LLC
Jeremy Roe, 925-262-8305
jeremy@integraconsultinggroup.com

Contacts

IRTH Communications
Robert Haag, 866-976-4784
barz@irthcommunications.com
or
Integra Consulting Group, LLC
Jeremy Roe, 925-262-8305
jeremy@integraconsultinggroup.com