Schwan’s Consumer Brands to Kick Off At-Home Tailgating Season with College Football Sponsorship and Web Site

Red Baron®, Freschetta® and Tony’s® Pizza Brands Launch Program with Recipes, Contests, Trivia and Tips For Tossing One-of-a-Kind Game-Day Parties

Tailgate at Your Place (Graphic: Schwan's Consumer Brands)

MINNEAPOLIS--()--Want to score major points with your next at-home tailgate party? Then team up with Schwan’s Consumer Brands and the Red Baron®, Freschetta® and Tony’s® pizza brands.

Introducing TailgateAtYourPlace.com, a new college football online platform that highlights Schwan’s Consumer Brands’ Red Baron®, Freschetta® and Tony’s® pizzas. The new Web site will be a one-stop shop for all things tailgating this fall football season, including entertainment tips for hosting game-day tailgate festivities, unique college football content and trivia, recipes, contests and games with more than $150,000 in prizes. Additionally, Red Baron®, Freschetta® and Tony’s® pizza brands have special promotional packaging tied to the sponsorship program, set to run from Aug. 1, 2014 through Jan. 10, 2015.

“With 83 percent of college football fans choosing to watch games from home and 61 percent of fans hosting a game party at home at least once a month*, ‘tailgating’ at home has never been more popular,” said Bob Waldron, president of Schwan’s Consumer Brands. “We are happy to facilitate the trend, taking living-room tailgating to a new level with our exciting college football integrated promotion.”

TailgateAtYourPlace.com will offer pizza lovers timely tips as the football season kicks off, as well as content to get them in the sporting spirit. Unique school trivia and content will be provided, as well as party planning tips and recipes that’ll have hungry guests cheering. Fans will be encouraged to visit daily for chances to win prizes; more than $150,000 in daily and monthly grand prizes will be awarded. Prizes include five monthly sweepstakes of $10,000 cash, a home-entertainment makeover and a kitchen makeover. Consumers earn sweepstakes entries by playing the Instant Win Game and earning bonus sweepstakes entries by visiting areas on the site.**

The universities included in Schwan’s Consumer Brands football sponsorship are Georgia, Michigan, Vanderbilt, South Carolina, Arkansas, Minnesota, Tennessee, Auburn, Florida, Illinois, Missouri, Mississippi, Alabama, Kentucky and Ohio State.

Specially marked Red Baron®, Freschetta® and Tony’s® pizzas are available at retailers nationwide.

* Provided by ADlytics Research Report: Football Gameday Survey
**No purchase necessary. See tailgateatyourplace.com for information on Mail-in alternative entry method.

About Schwan’s Consumer Brands, Inc.:
Schwan’s Consumer Brands, Inc., a subsidiary of The Schwan Food Company, offers trusted brands such as Red Baron®, Freschetta® and Tony’s® pizza, Mrs. Smith’s® and Edwards® desserts, Larry’s® potatoes and Pagoda Express® Asian-style foods. Its products can be found in grocery and club stores throughout the United States. www.TheSchwanFoodCompany.com.

Contacts

For Schwan’s Consumer Brands:
Jamie Evans, 212-539-3224
jamiee@mbooth.com

Contacts

For Schwan’s Consumer Brands:
Jamie Evans, 212-539-3224
jamiee@mbooth.com