The Dairy Queen System Celebrates $100 Million in Donations and a 30 Year Partnership with Children’s Miracle Network Hospitals

Ninth Annual DQ® Miracle Treat Day set for August 14

MINNEAPOLIS--()--The Dairy Queen® system is celebrating a 30-year partnership with Children’s Miracle Network Hospitals® (CMN Hospitals), during which time local restaurants have raised more than $100 million for local hospitals, with the Ninth Annual Miracle Treat Day set for Thursday, August 14 at participating Dairy Queen® locations throughout the U.S. and Canada.

On Miracle Treat Day, $1 or more from every Blizzard® Treat sold at participating locations will be donated to CMN Hospitals, which raises funds to help save and improve the lives of kids treated at 170 children’s hospitals across the U.S. and Canada. In addition, for every person who RSVPs via Facebook to Miracle Treat Day, American Dairy Queen Corporation (ADQ) will donate an additional $1 to CMN Hospitals, up to $50,000.

“This is a big year for us as we top $100 million in donations to CMN Hospitals. We couldn’t be prouder of our franchisees that have supported this great cause over the last 30 years,” said John Gainor, president and CEO of International Dairy Queen, Inc. (IDQ). “Miracle Treat Day is really the culmination of a year filled with local activities and initiatives that raise awareness and funds for hospitals in our local communities.”

Miss America 2014 Nina Davuluri, a national goodwill ambassador for CMN Hospitals, will serve as this year’s honorary spokesperson for DQ Miracle Treat Day. Miss America titleholders have been involved with CMN Hospitals by visiting and raising funds for member hospitals since 1989.

The featured Miracle Treat Day “Blizzard of the Day” will be Oreo®, which is still the most popular Blizzard Treat to date. The Blizzard of the Month for August, the new Chips Ahoy!® Blizzard Treat, as well as all other Blizzard Treat flavors, will be available on Miracle Treat Day.

For more information about Miracle Treat Day and to find participating DQ locations, visit MiracleTreatDay.com and connect on Twitter using #MiracleTreatDay.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.7 million friends, and become a friend at facebook.com/dairyqueen.

About Children’s Miracle Network Hospitals:

Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Editor’s Note:

Photo of the Oreo® Blizzard® Treat and Chips Ahoy!® Blizzard Treat attached.

High resolution photos available upon request.

Contacts

For American Dairy Queen Corporation
Jenna Leon, ext. 242, jleon@piersongrant.com
Lauren Simo, ext. 238, lsimo@piersongrant.com
954-776-1999

Oreo® Blizzard® Treat, Miracle Treat Day “Blizzard of the Day” (Photo: Business Wire)

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Release Summary

Dairy Queen and DQ Grill & Chill locations throughout the U.S. and Canada will celebrate 30 years of making miracles for hospitalized children during the ninth annual DQ Miracle Treat Day on Aug. 14.

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Contacts

For American Dairy Queen Corporation
Jenna Leon, ext. 242, jleon@piersongrant.com
Lauren Simo, ext. 238, lsimo@piersongrant.com
954-776-1999