MIAMI--(BUSINESS WIRE)--PureFormulas, one of the fastest growing e-retailers in the United States, offering pure and high-grade natural health supplements has appointed Lars Furtwaengler as its VP of Ecommerce & Merchandising. Furtwaengler brings with him over 14 years of experience in the interactive and broadcast industry. “We’re excited to welcome Lars to the team,” said PureFormulas CEO José Prendes. “He will be instrumental in maintaining our continued growth strategy and will help maximize our recent technology investments in partnership with our Operations, Technology & Marketing disciplines.” Lars Furtwaengler is an awarded leader in both corporate and start-up environments and has held senior roles in Integrated Marketing, Account Management, Product Management and Operations. Furtwaengler spent over 9 years with Univision Communications, most recently as Vice President of Integrated Marketing, leading a team focusing on best in class on-air, online, mobile and social brand integrations for some of the biggest brands in the world. In 2013 Furtwaengler’s passion for innovative ideas and technologies led him to join Guide, a Miami-based technology start-up, where he spent the past year as VP of Product. In this role, Furtwaengler was responsible for Guide’s iOS, Android and Web products. He launched a variety of ground-breaking text-to-video consumer and b2b solutions, among them Guide’s iPad app which reached the #1 spot of the U.S. Newsreader app category in the week of its launch. Furtwaengler received his Bachelor of Science in Germany where he also started his career as an Ad Traffic Coordinator with Lycos Europe.
Headquartered in Miami, FL, PureFormulas.com is a leader in the online health supplement space, distributing the purest and highest-grade natural supplements with an average of 400,000 active customers and 80+ service professionals. PureFormulas.com features a secure and friendly online shopping experience providing free shipping on more than 40,000 products. PureFormulas’ professionals work with a board of healthcare advisors, naturopaths and chiropractors to keep up-to-date with customers’ needs and healthcare trends. PureFormulas’ mission is to maintain daily motivation and passion for healthy living, with a focus on high-level customer service and quality products. For more information on PureFormulas, please go to: www.pureformulas.com.