NEW YORK--(BUSINESS WIRE)--Univision Communications Inc. today announced that the Univision Network ranked as the No. 1 network in primetime for the second consecutive year among both Adults 18-49 and Adults 18-34 during the 2014 July sweep. Univision stations in Los Angeles and New York ranked as the No. 1 and No. 2 most watched stations in the country, respectively, during primetime and total day among key demographics.
“The fact that our network was able to maintain the No. 1 position in primetime among these key demographics for two consecutive July sweeps as more networks air first-run shows validates our strong position in the industry amidst increased competition. It’s a top priority of ours to continue to deliver world-class, culturally-relevant content that our viewers crave – in all of the ways that they want it – and we’re confident that as long as we continue to do so, we’ll remain at the forefront,” said Randy Falco, president and CEO of Univision Communications Inc.
Univision also continued to attract the youngest viewers in all of network primetime television with a median age of 39, which was 17 years younger than the top 4 English-language broadcast networks’ average of 56.
Univision had the most programs within the top 20 on all of television during the July sweep among Adults 18-34 compared to ABC, CBS, NBC and FOX.
ADDITIONAL NETWORK HIGHLIGHTS:
Univision debuted “Mi Corazon Es Tuyo” (My Heart Is Yours) during the 2014 July sweep and is currently averaging 3.6 million Total Viewers 2+, 1.8 million Adults 18-49 and 831,000 Adults 18-34. Since its premiere, the novela has positioned Univision as the No. 1 network during the Monday to Friday 8pm hour among both Adults 18-34 and Adults 18-49.
Additionally, Univision’s Monday to Friday 9 p.m. novela, “Lo Que La Vida Me Robo” (What Life Took From Me), delivered more Adult 18-49 viewers than many of the regularly-scheduled primetime programs on English-language television including:
- ABC’s “Blackbox” “Mistresses,” “Motive,” “NY Med,” “Rising Star” and “Rookie Blue”
- CBS’ “Extanct,” “Reckless” and “Unforgettable”
- FOX’s “Gang Related,” “Hotel Hell” and “So You Think You Can Dance”
- NBC’s “Crossbones,” “Food Fighters,” “Night Shift,” “Taxi Brooklyn,” “Updateable,” “Welcome to Sweden” and “Working the Engels”
Source: The Nielsen Company. NPM (07/03/2014-07/30/2014) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. “Mi Corazon Es Tuyo” based on (07/21/2014-07/30/2014).
Local Market Highlights
During the July 2014 sweep period, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York were the No. 1 and No. 2 most watched stations in the country, respectively, in primetime among Total Viewers 2+, Adults 18-49 and Adults 18-34, and in total day among Adults 18-49. Among Adults 18-34 in total day, Univision had the top three most watched stations in the country. KMEX Univision 34 in Los Angeles was No. 1, WXTV Univision 41 in New York was No. 2 and KXLN Univision 45 in Houston was No. 3.
Additionally, WXTV Univision 41 in New York and KMEX Univision 34 in Los Angeles had the No. 1 and No. 2 most watched late local newscast in the country, respectively, among Adults 18-49.
Univision finished as the No. 1 broadcast station in the following dayparts and markets:
- Adults 18-49 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento
- Total Viewers in Los Angeles, New York, Miami, Houston and Dallas
- Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento
- Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento
- Total Viewers in Los Angeles, Miami and Houston
Early Evening News
- Adults 18-49 in Los Angeles, Houston, Dallas, San Francisco and Phoenix
- Adults 25-54 in Los Angeles, Houston, Dallas and San Francisco
- Adults 18-49 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento
- Adults 25-54 in Los Angeles, Houston and Dallas
Source: The Nielsen Company, NSI, July 14 (07/03/14-07/30/14). Early evening local news is defined as a local newscasts with 6pm ET/PT start time; 5pm CT/MT start time. Late Local News is defined as a local newscasts with 10/11pm ET/PT start time; 9/10pm CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8pm-11pm/Sun 7-11pm ET/PT (Mon-Sat 7-10pm/Sun 6-10pm CT/MT) and FOX/CW Mon-Sat 8pm-10pm/Sun 7pm-10pm ET/PT (Mon-Sat 7-9pm/Sun 6-9pm CT/MT). Total day defined as Monday-Sunday 6am-2am. Rankings based on average impressions. Most watched station in the country based on average impressions across all LPM markets. Live+SD.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.