NEW YORK--(BUSINESS WIRE)--Interbrand, the world’s leading brand consultancy, announced today that Beth Viner has been named CEO of Interbrand New York & San Francisco. She succeeds Josh Feldmeth, who was recently named CEO of Interbrand North America. The hire signals Interbrand’s ongoing commitment to deepen its capabilities around product & service innovation, experience design and technology.
Viner will be based in New York and report directly into Feldmeth. She will oversee approximately 250 employees located across Interbrand’s New York and San Francisco offices.
“Appointing a CEO for our New York and San Francisco offices was one of the highest strategic priorities for Interbrand, so we searched broadly for someone who could serve as a strategic advisor to our c-suite partners, unlock creative talent, lead discussions around post-digital technology and drive product, service and experience innovation,” said Feldmeth. “Beth’s intelligence, commitment to people/culture and her passion for disruptive innovation made her the perfect person to oversee those two offices.”
Viner comes to Interbrand from IDEO, the award-winning innovation and design firm. She first joined IDEO in early 2006 and, most recently, served as Managing Director of its New York office (and Associate Partner). During her eight years at IDEO, Viner drove significant growth and oversaw relationships with clients such as NBC News, Marriott, Weight Watchers, Comcast, WebMD, Bank of America, West Elm, Deloitte, MasterCard, The Ritz-Carlton and The Rockefeller Foundation. She was also instrumental in turning IDEO into a leading provider of digital products and innovative experiences.
“I am delighted to join Interbrand as CEO of its New York and San Francisco offices,” said Viner. “Interbrand is uniquely positioned to support organizations and the dynamic evolution of their brands. I look forward to delivering products, services and experiences that people truly love.”
Viner joins a group of other recent hires at Interbrand—individuals specializing in strategy, experience and innovation. They join an existing team of strategists, creatives and technologists to form an unparalleled organization across North America.
Prior to joining IDEO in 2006, Viner held positions at Trilogy Software, CarOrder, FordDirect and Nike. She holds an MBA from Stanford University and Bachelor of Arts degrees in Communication, History and Spanish from the University of Pennsylvania.
Founded in 1974, Interbrand (www.interbrand.com) is the world's leading brand consultancy. With nearly 40 offices in 27 countries, Interbrand's combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints, in all market dynamics. By understanding and anticipating the changing needs and demands of consumers, the firm helps its clients across industries, to drive greater business growth while solving their most pressing business challenges. Interbrand is widely recognized for its annual Best Global Brands report, the definitive guide to the world's most valuable brands, as well as its Best Global Green Brands report, which identifies the gap between customer perception and a brand's performance relative to sustainability. It is also known for having created brandchannel.com, a Webby-award winning resource about brand marketing and branding. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please visit us at interbrand.com and follow us on Twitter and Facebook.