Lane Bryant Kicks Off Football Season With Exclusive NFL Capsule Collection

Shine from the sidelines in style wearing tees featuring a variety of NFL teams

COLUMBUS, Ohio--()--Lane Bryant, the nation’s leading women’s specialty apparel retailer, is excited to announce that the brand will offer an exclusive NFL Capsule Collection, which will debut just in time for football fans to gear up for kickoff.

The brand’s NFL Capsule Collection will feature an assortment of teams, and will offer the Lane Bryant customer several styles, including tank tops, scoop and v-neck tee shirts, designed just for her.

“Lane Bryant is thrilled to partner with the NFL,” said Linda Heasley, President and CEO of Lane Bryant. “The exclusive NFL Capsule Collection will allow our customers who are football fans to purchase stylish team apparel fit for the sidelines and beyond.”

NFL teams featured in the collection will include the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers and San Francisco 49ers. Team tee shirts will be available on the Lane Bryant website (www.lanebryant.com) in mid-July and at select Lane Bryant retailers by mid-August. In addition to the collection, a tee shirt featuring the classic NFL shield will be available at all Lane Bryant locations and online.

For more information, or to view the Lane Bryant NFL Capsule Collection, please visit www.lanebryant.com.

About Lane Bryant

Lane Bryant® is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

Contacts

for Lane Bryant:
Paul Wilmot Communications
212-206-7447
Heather Schmidt, Hschmidt@greatpress.com
Heather Skolnik, Hskolnik@greatpress.com
or
for the NFL:
Michele Marie Public Relations
Liz Gemmill, 323-592-3132
Liz@MicheleMariePR.com

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Contacts

for Lane Bryant:
Paul Wilmot Communications
212-206-7447
Heather Schmidt, Hschmidt@greatpress.com
Heather Skolnik, Hskolnik@greatpress.com
or
for the NFL:
Michele Marie Public Relations
Liz Gemmill, 323-592-3132
Liz@MicheleMariePR.com