BI-LO Introduces Prestige - a New Premium Line of Ice Cream and Frozen Novelties

GREENVILLE, S.C.--()--BI-LO is pleased to introduce Prestige, a new premium line of ice cream and frozen novelties. Prestige is real ice cream, made with real milk and cream, which sets it apart from the frozen dairy treats of many well-known national brands. True ice cream lovers know the difference, and everyone can taste it.

Customers can now enjoy over 20 new Prestige ice cream flavors, there’s a flavor for every palate at a reasonable price.

Other new products that will be added to the Prestige ice cream and frozen novelties line and will be in stores at the end of summer include:

  • Six varieties of Prestige fruit bars, all made with 100 percent real fruit. Flavors include Mango Fruit, Pina Colada, Raspberry, Strawberry, Caribbean Fruit and Strawberry Colada.
  • Six varieties of gelato including Bananas Foster, White Chocolate Raspberry, Tiramisu, Caramel Sea Salt, Italian Cookie Crunch and Coconut.

“Prestige ice cream compares favorably with select national brands. It is not a frozen dairy dessert; Prestige is real ice cream because it’s made with real milk and cream with pieces of real fruit, nuts and chunks of chocolate. The line also carries unique flavors, like Tropical Neapolitan, a blend of mango, coconut and pineapple that is made especially for BI-LO,” said Brian Wright, vice president communication and community at Bi-Lo Holdings.

All products are backed by the satisfaction guaranteed or your money back claim and available at BI-LO stores. For more information, or to locate the nearest neighborhood BI-LO store, visit www.bi-lo.com.

About BI-LO

BI-LO, LLC is a subsidiary of Bi-Lo Holdings, which is the fifth-largest conventional supermarket in the United States based on store count. Founded in 1961, BI-LO employs more than 19,000 associates who serve customers in 224 grocery stores and 113 in-store pharmacies throughout the four southeastern states of Georgia, North Carolina, South Carolina and Tennessee. For more information, please visit www.bi-lo.com and www.biloholdings.com.

Forward-Looking Statements for Bi-Lo Holdings

This press release includes forward-looking statements about future events, which involve risks and uncertainties. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will,” “could,” “may,” “plan,” “potential,” “likely,” “goal,” “target,” “objective,” “outlook,” “seek” and similar expressions identify forward-looking statements, which generally are not historical in nature.

Forward-looking statements reflect our current expectations, based on currently available information, and are not guarantees of performance. Although we believe that the expectations reflected in such forward-looking statements are based on reasonable assumptions, these expectations could prove inaccurate as such statements involve risks and uncertainties, many of which are beyond our ability to control or predict. Should one or more of these risks or uncertainties, or other risks or uncertainties not currently known to us or that we currently deem to be immaterial, materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. For these reasons, we caution you against relying on forward-looking statements, which speak only as of the date on which they are made. Except as may be required by applicable law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made or to reflect the occurrence of unanticipated events.

Contacts

BI-LO, LLC
Julianne Roberts, 904-370-6029
Corporate Communications Specialist
media@biloholdings.com

Prestige Premium Ice Cream. Made with real milk and cream. (Photo: Business Wire)

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Release Summary

BI-LO is pleased to introduce Prestige, a new premium line of ice cream and frozen novelties. Customers can now enjoy over 20 new Prestige ice cream flavors.

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Contacts

BI-LO, LLC
Julianne Roberts, 904-370-6029
Corporate Communications Specialist
media@biloholdings.com