WATERTOWN, Mass.--(BUSINESS WIRE)--Liaison International, the leader in admissions management solutions, today announced that it has named Meghan VanSpriell as Vice President of Marketing. VanSpriell, who comes to Liaison with broad experience in higher education and technology, will drive all marketing initiatives for Liaison across their entire set of products and services including the company’s Centralized Application Service (CAS™) and direct-to-university solution, UniCAS™.
Most recently, Ms. VanSpriell was Chief Marketing Officer of ConnectEDU, a provider of College and Career planning software. Prior, she was Vice President, Global Marketing of Epsilen, a provider of Learning Management and Retention solutions, which was acquired by ConnectEDU in 2012. VanSpriell entered the higher education market in a global marketing position with SunGard Higher Education (now Ellucian), which is primarily known for its Banner and PowerCAMPUS SIS systems. VanSpriell began her marketing career in 1995 with SAP, the world's leading provider of enterprise software and software-related services.
Michael Behringer, Liaison’s CEO & President, said, “We are extremely fortunate to have Meghan join the Liaison team to leverage her unique expertise in both technology and higher education. We will continue to make significant investments in Liaison’s ability to deliver innovative solutions for graduate admissions management, including bringing on the best and brightest talent available.”
VanSpriell added, "Liaison is a market leader in providing admissions management solutions to higher education institutions and I am thrilled to be joining the team at a time when contributing to the progress of the education sector is more important than ever.”
VanSpriell earned a BA in International Studies at Susquehanna University and has lived in Australia, Spain and Chile.
ABOUT LIAISON INTERNATIONAL
Liaison International provides admissions management solutions to more than 4,500 higher education programs. Over the last 20+ years, we have built strong relationships with educational associations and we power some of the most admired admissions offices in the country with our Centralized Application Service (CAS™) and UniCAS™ solutions. Our comprehensive software, integrated services, and data analytics platform are proven to remove administrative burdens, facilitate more powerful analysis of a program’s applicant pool, and enable experienced admissions staff to focus on the core responsibilities of recruitment and enrollment, to ultimately admit the best-fit applicants to their programs.