Pirate’s Booty® and Marvel Assemble to Launch an Action-Packed Avengers Snack

Collaboration Includes Limited-Edition Super Hero-Themed Pirate’s Booty Package

PARSIPPANY, N.J.--()--B&G Foods is pleased to announce the release of a Pirate’s Booty® limited-edition, themed multipack featuring Marvel’s Avengers characters, which is sure to make Mom a snack time hero! The collaboration also includes a free Marvel’s Avengers digital comic featuring the Pirate’s Booty Pirate. Consumers will get to see the Pirate team up with the Avengers in a Marvel-created adventure.

The limited-edition Marvel’s Avengers themed Pirate’s Booty comes in 12 packs of half-ounce Pirate’s Booty Aged White Cheddar – Pirate’s Booty’s best-selling product. The lunch packs are sure to be a hit at school and for refueling your little Super Hero on-the-go.

Marvel artists designed a custom digital comic featuring Avengers Super Heroes, including the Hulk, Thor, Captain America, Black Widow, and Iron Man, along with the Pirate’s Booty Pirate. Pick up a limited-edition Marvel’s Avengers themed Pirate’s Booty multipack for more details on the digital comic download.

Pirate’s Booty is excited to partner with Marvel’s iconic Avengers,” stated Eric Berniker, Vice President of Consumer Engagement and Innovation at B&G Foods. “The Avengers are all about adventure and fun, which makes it a great fit for Pirate’s Booty. Moms will rescue the day with a snack that is baked and has no artificial colors, flavors or preservatives. Marvel’s Avengers digital comic creates a very fun and interactive experience for Pirate’s Booty and Avengers fans alike.”

“Working with Pirate’s Booty on the multipack and digital comic has been a great way to reach parents, kids and fans with innovative storytelling and our aspirational characters,” stated Paul Gitter, Senior Vice President at Marvel Licensing. “We are thrilled to offer Marvel’s Avengers fans a great-tasting snack that is both mom- and kid-approved.”

Pirate’s Booty Aged White Cheddar is a deliciously baked snack made from puffed rice corn and blended with real aged white cheddar cheese. Pirate’s Booty is made without artificial colors, flavors or preservatives. Pirate’s Booty has half the fat and fewer calories than regular fried potato chips, so it is a snack that kids and parents agree on. Additionally, it is gluten, peanut and tree nut free and has zero grams of trans fat per serving.

The limited-edition Marvel’s Avengers themed 12 packs of half-ounce Pirate’s Booty are available now at retailers nationwide. For more information and a store locator, please visit www.piratebrands.com.

About Pirate Brands

Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for products made with goodness. Pirate Brands’ snacks, which include Pirate’s Booty, Smart Puffs and Original Tings, are free from fryers and ingredients you can’t pronounce, Arrr. For more information, please visit www.piratebrands.com.

About B&G Foods

B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard. For more information, please visit www.bgfoods.com.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © MARVEL

**High-res images available**

Contacts

Media Relations:
Havas PR
Jennifer Harrington, 610-574-9196
or
Investor Relations:
ICR, Inc.
Don Duffy, 866-211-8151

Limited-Edition Marvel's Avengers themed Pirate's Booty Multipack (Photo: Business Wire)

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Contacts

Media Relations:
Havas PR
Jennifer Harrington, 610-574-9196
or
Investor Relations:
ICR, Inc.
Don Duffy, 866-211-8151