MINNEAPOLIS--(BUSINESS WIRE)--The Minnesota Twins and U.S. Bank are testing a new mobile app that makes applying for a Minnesota Twins™ Rewards MasterCard® as simple as snapping a photo of a driver’s license with the camera of an Apple iPad. The new feature speeds up the time it takes to enter basic information needed for the application, while also reducing paper and the risk of phony applications.
The pilot is being conducted at Target Field, home to the Minnesota Twins, where Twins employees are stationed across the facility to accept applications. The new app allows Twins employees to scan an applicant’s driver’s license to fill in much of what’s needed to apply for the Minnesota Twins Rewards MasterCard, which is issued by U.S. Bank.
“We’re pleased to bring this new innovation to our fans,” said Joe Morin, client services coordinator for the Minnesota Twins. “Working with our long-standing partners at U.S. Bank, another Minnesota hometown team, the new photo recognition capability brings the latest technology to our fans and represents another step in our effort to make the Twins baseball experience as interesting and convenient as possible.”
The information needed to populate the application is captured with a snap of a photo, after which the applicant can verify the information and add additional information for a few other required fields not resident on the driver’s license. The application is then processed normally, using the same criteria for approval as is standard for the Minnesota Twins Rewards MasterCard. The new feature has been in place since June, and has been well received by Twins fans and employees.
San Diego-based Mitek, a leading innovator developing mobile imaging for financial transactions, worked closely with U.S. Bank and the Minnesota Twins to create this feature, which has similarly been used in a suite of photo banking services from U.S. Bank.
“The technology improves an applicant’s user experience by eliminating the need to type in much of the required information, helps increase data accuracy, and improves security over paper processes,” said Dominic Venturo, chief innovation officer for U.S. Bank Payment Services. “We’re pleased to partner with the Minnesota Twins on this initiative and other innovative tools to make payments faster, easier and more rewarding.”
Headquartered in San Diego, Mitek (NASDAQ: MITK) is the leading innovator of mobile imaging for financial transactions. Mitek’s patented mobile photo technology automatically captures images of personal and financial documents and then extracts relevant data. This enables consumers to use the Camera as a Keyboard™ to reduce friction for mobile check deposit, account opening, bill payment, insurance quoting, and many other use cases. This innovative technology is licensed by more than 2,000 organizations and used by tens of millions of consumers enabling increased customer acquisition, retention and operational efficiency. Visit them online at www.miteksystems.com.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $389 billion in assets as of June 30, 2014, is the parent company of U.S. Bank National Association, the 5th largest commercial bank in the United States. The Company operates 3,174 banking offices in 25 states and 5,005 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.