Skylanders Trap Team™ First-To-Play Tour Kicks off at San Diego Comic-Con

Nationwide Gameplay Truck Tour Provides Consumers an Intimate Experience with Most Anticipated Game of the Season

Comic-Con 2014

--()--Activision Publishing, Inc.:

WHAT:

 

Activision Publishing, Inc., makers of the best–selling kids toy/game franchise, Skylanders®, kicks off a four-month, nationwide Skylanders Trap Team First-To-Play Tour at San Diego Comic-Con and invites convention attendees and kids to experience and play the highly anticipated Skylanders Trap Team game – within a customized Game Truck - a mobile video game media room. Additional dates and information on the tour can be found on Skylanders.com.

 

Additionally, Portal Masters will be treated to Skylanders-branded activities, including photo opportunities with costumed characters and exciting giveaway items.

 

WHO:

Skylanders Trap Team brings a ground-breaking innovation to the Skylanders franchise by reversing the magic of its signature Toys-To-Life™ play pattern to let kids bring life-to-toys for the first time. With Skylanders Trap Team, Portal Masters seek out and defeat the most wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in magical Traps. Players can then send villains back into the game where they play as them to fight for good.

 

WHY:

To give fans a hands-on experience with the game prior to the fall launch of Skylanders Trap Team on October 5 in North America!

 

WHEN:

July 24- 9:30 a.m. - 7:00 p.m.
July 25- 9:30 a.m. - 7:00 p.m.
July 26- 9:30 a.m. - 7:00 p.m.
July 27- 9:30 a.m. - 5:00 p.m.
 

WHERE:

Interactive Zone at Petco Park’s Lexus Premier Lot- Imperial Ave at 11th Ave

MEDIA OPPORTUNITY:

  • Attend with family and friends
  • Photos and visuals of consumers playing the game for the first time for reporting
  • Calendar and event listings as a fun activity for families and Comic-Con activities

Contacts

PMK*BNC, On Behalf of Activision Publishing, Inc.
Katie Harris-Maines / Michele Wyman
310-854-4800
Katie.Harris@pmkbnc.com / Michele.Wyman@pmkbnc.com

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Contacts

PMK*BNC, On Behalf of Activision Publishing, Inc.
Katie Harris-Maines / Michele Wyman
310-854-4800
Katie.Harris@pmkbnc.com / Michele.Wyman@pmkbnc.com