Latitude 360’s Grand Opening in Albany, New York’s Crossgates Mall Set For Friday, October 17, 2014

ALBANY, N.Y. & JACKSONVILLE, Fla.--()--Latitude 360 (OTCQB:LATX) (L360), the award-winning, premier upscale casual dining and state-of-the-art family entertainment venue, today announced plans to bring its 360 EXPERIENCE to Albany, New York. Latitude 360’s soon-to-be fourth location will be part of the Crossgates Mall, the Capital Region’s premier shopping, dining and entertainment destination. With construction already underway, Latitude 360 expects to debut its new venue Friday, October 17, 2014. Soon guests from across the region will enjoy the unparalleled Latitude 360 EXPERIENCE, the evolution and fusion of dining and entertainment.

CEO/Founder of Latitude 360 Brent Brown stated, “Today’s news underscores our excitement about bringing our fourth venue to Albany’s Crossgates Mall. The mall welcomes more than 20 million customer visitors per year and has been named one of Travel & Leisure Magazine’s ‘Most Visited Shopping Malls in America.’ We believe this ideal location will be a huge opportunity for us as we continue to further expand the Latitude 360 footprint across the US.”

Brown continues, “Top-notch dining, beverage selection and customer service anchor the 360 EXPERIENCE at all locations. We are also delighted to bring the Capital Region community and its families many cutting-edge entertainment options. We’re offering 22 luxury bowling lanes, stand-up comedy and live musical performances, a great dance venue with top DJs and VJs, plus much, much more. Latitude 360 is an experience the whole family will enjoy and our new Membership and Rewards Program will give you added benefits every time you engage in the Latitude 360 EXPERIENCE.”

Latitude 360 will occupy approximately 53,000 square feet and will include the 360 Grille & Bar, The Lanes, Game Room, Latitude LIVE, HD Sports Theater, and the AXIS Bar & Stage within Crossgates Mall, which boasts an impressive 1.7 million square feet of a wide array of leading high-end retail establishments (including Coach, Apple, Pottery Barn, J. Crew and many more). The Latitude 360 entrance will be on the lower level by Pandora.

"We are proud to welcome Latitude 360 to Crossgates Mall," said Joseph Castaldo, General Manager of Crossgates Mall. "This 22 lane premier bowling and night-life establishment will significantly add to the entertainment experience at Crossgates Mall and the Capital Region. Our shoppers continually ask us to bring only the best and most exciting retailers to Crossgates Mall, and we’ve accomplished that again with Latitude 360. This addition to the center further solidifies the mall’s position as the dominant shopping center in the region.”

Last month, Latitude 360 announced that dining industry legend and Outback Steakhouse Co-Founder Tim Gannon was appointed Executive Board Member. Mr. Gannon is working closely with Latitude 360’s chefs and dining professionals, and will soon be collaborating with the Crossgates Latitude 360 team, to create special ‘signature’ dishes.

Forward-Looking Statements

This news announcement may contain certain “forward-looking statements.” Such statements include the timing of recent events and others related to the company’s expectations about future events or to the company’s future financial performance and are not historical facts. Forward-looking statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Such statements are not guarantees of future performance, are based on certain assumptions, and are also subject to various known and unknown risks and uncertainties, many of which are beyond the control of the company. Actual results may differ materially from the expectations contained in forward-looking statements. The company does not undertake any obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

ABOUT LATITUDE 360 (www.Latitude360.com)

Latitude 360 (LAT) is an award-winning pioneer of combining premier upscale casual dining with state-of-the-art entertainment in its unique venues. The Company develops, constructs and operates cutting-edge Latitude 360s (from 35,000-85,000 sq. ft.) that appeal to a broad base of consumers and corporate clients. Its three award-winning locations are based in Jacksonville, FL, Pittsburgh, PA and Indianapolis, IN, with a fourth slated for a fall 2014 opening in Albany, NY at The Crossgates Mall. The Company has identified and expects to open five new locations over approximately the next two years. Latitude 360 proudly employs 500 talented individuals and its unique "360 EXPERIENCE" fuses the magic of exceptional food and beverage with multiple entertainment options in upscale, contemporary-designed venues. At Latitude 360, visitors can enjoy the entertainment as their appetizer or dessert! The wide array of entertainment options include:

  • The 360 Grille & Bar – A casual yet contemporary American restaurant.
  • The Lanes – Luxury bowling lanes with leather couches and cutting-edge audio/visual systems on every lane, creating an upscale, lounge-like atmosphere.
  • The CineGrille – A dine-in movie theater featuring home theater-style seating.
  • Game Room – The latest offering in hi-tech electronic video, redemption games and prizes.
  • Latitude LIVE – A live performance theater with a full-stage, high-end theatrical sound and lighting systems and seating for 170-300+ guests. Features live comedy on Friday and Saturday.
  • HD Sports Theater – A sports theater with multiple HD screens, similar to sports books in Vegas.
  • The AXIS Bar & Stage – A unique bar, dance floor and stage with weekend performances by the hottest DJs and regional bands.
  • Latitude LIT Cigar Loungethe perfect combination of comfortable leather furniture, cocktail-style seating and HD TVs playing your favorite sporting events. Amber cocktails and, of course, the finest cigars are also available.

Contacts

Markowitz Communications
Saul Markowitz, 412-977-8517
or
JCIR
Rob Rinderman or Jennifer Neuman
212-835-8500
latitude@jcir.com

Release Summary

Latitude 360 to celebrate the grand opening of its new award-winning, upscale casual dining and family entertainment venue at the Crossgates Mall in Albany, New York on October 17, 2014.

Contacts

Markowitz Communications
Saul Markowitz, 412-977-8517
or
JCIR
Rob Rinderman or Jennifer Neuman
212-835-8500
latitude@jcir.com