Vancouver, Wash.--(BUSINESS WIRE)--July 17, 2014 – The International Design Awards (IDA) winners for 2013 have been selected, and Nautilus Inc. (NYSE: NLS), has earned a first place award in the Outdoor and Exercise Equipment Competition for its Bowflex MAX Trainer™ project.
The Nautilus Inc. product design team was challenged to create a cardio product for the home that motivates, engages, and gives users a full body workout. It had to cut the workout time in half, while pioneering a workout product not seen before in the fitness industry. The result is the Bowflex MAX Trainer™ – a one-of-a-kind cardio machine that burns more than two-and-a-half times the calories of other exercise equipment in 14 minutes and engages the upper body 80 percent more than a traditional elliptical. Its sleek design, inspired by high-performance motorcycles, enables full-body movement while remaining easier on the joints than running on a treadmill. In addition, users can track workouts using a free app for their smartphones.
"The IDA award is an incredible honor and testament to the efforts of our entire product design team, as we continue our focus on creating innovative fitness solutions to help our customers reach their fitness goals,” said Bruce Cazenave, CEO of Nautilus Inc. “The Bowflex MAX Trainer™ is the perfect example of the unlimited opportunities to create truly revolutionary and feature-rich exercise equipment that elevates the user experience.”
The annual IDA competition recognizes, honors and promotes legendary design visionaries and uncovers emerging talents in architecture, interior, product, graphic and fashion design on a global level. IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world.
IDA jury members included: Alice Blackwood - Editor, Design Quarterly, Kahi Lee - Host, HGTV's "Design on a Dime", Style Network's "My Celebrity Home", Melissa Sterry - Interdisciplinary Design Scientist, Founder, Societas, Josh Rubin - Editor-in-Chief, Founder, and Publisher, Cool Hunting, Martin Venzky - Stalling, Senior Advisor, CMU STeP, Jeffrey Nemeroff - Co-Founder, Creative Director, Entra Magazine, Jordan Landes-Brenman - CEO, Haute House PR & Marketing, Raj Nandan - Managing Director, Indesign Group, William Menking - Founder, Editor-in-Chief, The Architects' Newspaper, Nicole Lloyd - Senior Art Buyer, Deutsch, Inc., Rebecca Epstein Kong - Co-founder, Artware Editions, Aaron Kenedi - Editor-in-Chief, Print, Geraldine Grisey - Editor, Punky B Fashion Diary.
About Nautilus Inc.
Headquartered in Vancouver, Wash., Nautilus Inc. (NYSE: NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus®, Bowflex®, Schwinn® and Universal®, Nautilus Inc. markets innovative fitness products through Direct and Retail channels. For more information visit: www.nautilusinc.com.
A handful of designers, thinkers and entrepreneurs created the International Design Awards in 2007 as a response to the lack of recognition and celebration for smart and sustainable multidisciplinary design. The International Design Awards (IDA) exists to recognize, celebrate and promote legendary design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design. IDA aspires to draw attention to the iconoclasm of design worldwide, conceptualizing and producing great work.