SEATTLE & LONDON--(BUSINESS WIRE)--DataIQ, a London-based data-driven marketing consultancy, has given its Marketing Technologist of the Year award to Kevin Allan, senior developer of autoGraph, the pioneer in consumer-powered marketing.
Allan, who created autoGraph’s personalized mobile app experience, was awarded for his work in keeping consumers engaged with apps while communicating their likes/dislikes in the shortest amount of time possible. The DataIQ judges found Allan’s solution an “interesting technological-emotional experience within an innovative approach.”
“The team has worked long and hard across multiple time zones and it is great to see Kevin receiving tangible external verification alongside our deep appreciation of both his efforts and those of the rest of the highly capable autoGraph team,” said Henry Lawson, CEO of autoGraph.
Allan’s challenge was to create a mobile app experience that allows people to communicate their interests in the shortest time possible so that the process does not feel like a survey, thereby encouraging people to complete the process.
Mobile marketers in large organizations across retail, financial services and mobile carriers see the consumer value in the technology.
“With the business we have recently brought in, we are looking for more talented team members as adventurous as Kevin,“ said Brian Roundtree, CTO of autoGraph.
autoGraph (formerly known as nFluence) helps people realize their interests while protecting their data privacy, which has been shown to increase response rates by 10x on average. autoGraph is a multi-award winning technology that engages over 90% of users. The company is headquartered in Seattle, and has offices in London and New York.