IRVINE, Calif.--(BUSINESS WIRE)--I-5 Publishing, a leading provider of multi-platform content for special interest communities and brands, today announced that it has acquired SAY Media’s Dogster and Catster web properties.
Dogster and Catster, which draw a combined 2.5 million visitors a month, serve as a one-stop resource for dog owners and cat owners, respectively, and offer information about grooming, diet, health and well-being.
The acquisition makes I-5 Publishing the world’s largest owned and operated online pet network with 1.5 million registered users and will double its traffic to approximately 5 million monthly visitors. It also brings partnership and advertising opportunities to both I-5 Publishing and SAY Media.
“As the world’s largest owned and operated online pet network, we want to bring a pet owner’s voice to our line of products, while executing on our commitment to growing our digital footprint, which is critical as we continue to evolve and expand our business,” said Mark Harris, CEO of I-5 Publishing. “We look forward to integrating and leveraging the Dogster and Catster properties to bolster our company efforts and serve current and future pet owners and pet businesses across the globe.”
With an estimated $58 billion being spent on pets in 2014 rising to $75 billion in 2017, and 83 percent of pet owners considering their pet a member of the family, according to the American Pet Products Association, I-5 Publishing considers this recession-proof vertical to be a strong investment for the company.
“As we looked to acquire properties to further strengthen our position in the pet vertical, Catster and Dogster were right at the top of the list. The team is extremely passionate about the content and community they create and have worked very hard to develop a deeply engaged and informed community of dog and cat owners,” continued Harris.
“Dogster and Catster are vibrant and valuable communities,” said Say Media CEO Matt Sanchez. “Taking them to the next level requires a company like I-5 Publishing where pets play a key part of the overall sales and editorial strategy. We’re thrilled to see Dogster and Catster find a home with a company that has a strong commitment to growing these brands and investing in the pet community.”
The Catster and Dogster teams will report to I-5 General Manager & Vice President, Digital Jennifer Black. Catster and Dogster will remain headquartered in San Francisco, Calif.
About SAY MEDIA
Say Media is defining the digital magazine through a portfolio of influential brands (xoJane, xoVain, Fashionista, Gear Patrol, Remodelista, Gardenista, HonestlyWTF, ReadWrite, LifetimeMoms, Bio and Not Impossible Now) and a next-generation publishing platform called Tempest that caters to the needs of both modern storytellers and marketers. Between its own brands and extended network of high-quality lifestyle sites, Say Media reaches 400 million people worldwide. For more information visit www.saymedia.com.
About I-5 Publishing
I-5 Publishing is the leading provider of multi-platform content for special interest communities and brands. I-5 is the only truly full-service publishing services organization – offering brands a complete solution from generation of content to preparation for all platforms to distribution to mass market and specialty retailers and into consumers’ homes. I-5 Publishing was founded in 2013 and is headquartered in Irvine, CA, with offices in Los Angeles, CA, Lexington, KY, Chicago, IL, Shelton, CT and Metuchen, NJ, and San Francisco, CA.