DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/5njmhd/content_marketing) has announced the addition of the "Content Marketing and the Transformation of Life Science Marketing" report to their offering.
Life science marketers cannot stop talking about content marketing. What exactly is it - the new advertising? For suppliers who want to develop a content marketing strategy that connects with customers, Content Marketing and the Transformation of Life Science Marketing, provides in-depth examination of life scientists' preferences for online content.
In an era where customers are rapidly taking the lead in the sales process, often completing 60% or more of the sales process before contacting a sales rep, what can life science suppliers do to influence the decision of which vendor to select?
Life science suppliers have been creating great content for decades - websites, manuals, protocols, product selection guides, seminars, webinars, videos, to name but a few. How is content creation and deployment different today?
Content marketing has been defined as a technique comprised of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.
It is more than the four P's of marketing - price, product, promotion, and place. Marketers are challenged as never before to connect with scientists, capturing them intellectually while resonating with them emotionally.
Content marketing ideally leverages the benefits of marketing automation with various digital media channels to establish and reinforce customer relationships.
For suppliers who want to use content marketing to establish and strengthen their relationships with customers, Content Marketing and the Transformation of Life Science Marketing provides data-driven best practices to help optimize content marketing practices in such a way that strengthens relationships, inspires loyalty and calls a scientist to action.
This report has gone directly to life scientists to:
- Identify the types of online content that are most valued and relevant to their research
- Uncover the information that they are willing share for personalization of content
- Pinpoint the information that they are willing to share to get a steep product discount
- Discover the types of online content most valued during each phase of the buying process
- Recognize the life science suppliers most often tapped as sources of online content
- Describe the strengths and weakness associated with online content available from life science suppliers
Key Topics Covered:
Section 1: Analysis and Interpretation of Survey Results
- Executive Summary
- Use of Online Content
- Online Content from Life Science Vendors
- Value and Relevancy of Vendor-Generated Content
- Privacy, Personalization and Reward
Section 2: Methodology and Demographics
Section 3: Appendices
For more information visit http://www.researchandmarkets.com/research/5njmhd/content_marketing