Manchester United plc reaches agreement with adidas

MANCHESTER, England--()--Manchester United plc (NYSE:MANU) has reached a ten year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.

For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee.

Ends

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 137-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

About adidas

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.

Contacts

Press Enquiries
Philip Townsend
Manchester United Ltd
+44 (0) 161 868 8148
or
Investor Relations
Samanta Stewart
Manchester United Ltd
+44 (0) 20 7054 5928

Sharing

Contacts

Press Enquiries
Philip Townsend
Manchester United Ltd
+44 (0) 161 868 8148
or
Investor Relations
Samanta Stewart
Manchester United Ltd
+44 (0) 20 7054 5928