Research and Markets: Spain Social Media Advertising Spend - Databook Q1 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/xhn73q/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Social Media Advertising Spend in Spain" report to their offering.

Social media advertising spend in the Spain stood at US$141 million by end of 2013, accounting for 11.0% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 63.9%. This growth is expected to continue in 2014 with brands expected to spend US$188 million, representing an increase of 32.8% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 20.7% to reach US$398 million in 2018, accounting for 21.7% of the online advertising spend.

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

This report provides breakdown of social media advertising spend across 14 key industry verticals:

  • ¬≠Food & Beverages
  • Health & Beauty
  • Technology & ICT Services
  • Leisure Travel & Tourism
  • Financial Services
  • Automotive
  • Media
  • Entertainment
  • Telecoms
  • Retail
  • Pharmaceutical & Healthcare
  • Public Sector
  • Real estate
  • Education

Key Topics Covered:

1 About this Report

2 Social Media Advertising Spend Market Share Analysis

3 Social Media Marketing Budget Allocation

4 Analysis of Macroeconomic, Business, and Consumer Drivers

5 Spain Social Media Advertising Spend by Marketing Objective

6 Spain Social Media Advertising Spend by Channels and Formats

7 Spain Social Media Advertising Spend by Industry

8 Spain Social Gaming Advertising Spend

9 Market Share Analysis by Social Networking Sites

  • Facebook
  • Twitter
  • YouTube
  • StumbleUpon
  • Tuenti

For more information visit http://www.researchandmarkets.com/research/xhn73q/databook_q1_2014

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing