Research and Markets: Brazil Digital Advertising Spend Databook Q1 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/23kfpl/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in Brazil" report to their offering.

Online advertising spend in Brazil stood at US$3.1 billion by end of 2013, accounting for 13.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 29.0%. This growth is expected to continue in 2014 with brands expected to spend US$3.9 billion, representing an increase of 26.9% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 19.5% to reach US$8.0 billion in 2018, accounting for 20.8% of the total advertising spend.

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

This report provides break down by the following formats:

  • Search Ad Spend
  • Display Ad Spend
  • Sponsorship Ad Spend
  • Classified Ad Spend
  • Email Ad Spend
  • Video Ad Spend

This report provides breakdown of online advertising spend across 14 key industry verticals:

  • Food & Beverages
  • Health & Beauty
  • Technology & ICT Services
  • Leisure Travel & Tourism
  • Financial Services
  • Automotive
  • Media
  • Entertainment
  • Telecoms
  • Retail
  • Pharmaceutical & Healthcare
  • Public Sector
  • Real estate
  • Education

For more information visit http://www.researchandmarkets.com/research/23kfpl/databook_q1_2014

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing