NEW YORK & BRAINTREE, Mass.--(BUSINESS WIRE)--The Breeders’ Cup and Sentient Jet, a Directional Aviation company and the world’s largest independent Jet Card provider, announced today a multi-year agreement making Sentient the exclusive private aviation partner of the Breeders’ Cup and the name-in-title sponsor of the $2 million Sentient Jet Breeders’ Cup Juvenile at this year’s Breeders’ Cup World Championships.
The Breeders’ Cup World Championships is Thoroughbred racing’s most prestigious international event, consisting of 13 races and purses and awards totaling $26 million. The event takes place October 31- November 1 at Santa Anita Park in Arcadia, Calif., and will be televised on NBC and NBCSN.
The Sentient Jet Breeders’ Cup Juvenile, a grade 1 race for 2-year-old colts and geldings contested at 1 1/16 miles on the main track, will be run on Saturday, November 1. Since its inception in 1984, 23 Breeders’ Cup Juvenile winners have been voted Thoroughbred racing’s Eclipse Award Champion 2-year-old.
“We are delighted that Sentient Jet has returned as an exclusive partner supporting the Breeders’ Cup Juvenile,” said Craig Fravel, Breeders’ Cup President and CEO. “Over the years, Sentient has set the standard of brand excellence and world-class customer service in private aviation. These attributes are a perfect fit for our Championships and offer an enhanced platform of marketing and experiential initiatives in reaching the international audience of the Breeders’ Cup.”
“We are very pleased to be the Official Private Aviation Partner of the Breeders’ Cup and honored to support such an exciting and historic event that attracts the best horses, trainers and owners from across the globe,” said Andrew Collins, President of Sentient Jet. “We look forward to introducing Breeders’ Cup constituents to Sentient’s best-in-class customer service, superior flexibility of the jet card and steadfast commitment to safety.”
As part of this multi-year agreement, Sentient Jet and the Breeders’ Cup will collaborate to develop media and entertainment programs designed to support this historic horse racing event on a local and national level. Sentient will conduct hospitality events at the Breeders’ Cup and throughout the year at various Breeders’ Cup-related venues. Additionally, Sentient will provide Breeders’ Cup constituents customized private travel programs and flight services.
Additionally, Breeders’ Cup and Sentient will develop a special promotion to be announced in the fall, designated for participating owners who will be entering horses in the Sentient Jet Breeders’ Cup Juvenile.
Sentient Jet had been a Breeders’ Cup sponsor from 2008 through 2011, which included name in-title sponsorships of the Breeders’ Cup Sprint and Filly & Mare Sprint, and in 2011, the Breeders’ Cup Juvenile Sprint.
About Sentient Jet
Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country. The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. Sentient Jet is known for outstanding service and a commitment to safety programs, including the industry’s first and only Independent Safety Advisory Board. Sentient Jet’s extensive network of certified operators ensures that clients will always have access to executive aircraft that meet their rigorous standards for safety and quality. Visit www.sentient.com for more information. You can also follow Sentient Jet on social media platforms including Twitter and Facebook.
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2014 Breeders’ Cup World Championships, consisting of 13 races and purses totaling $26 million will be held October 31-Nov. 1 at Santa Anita Park in Arcadia, Calif., and will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You can also follow the Breeders’ Cup on social media platforms Facebook, Twitter and YouTube.