Research and Markets: Mobile in U.S. and European Markets - Beyond a Uniform Strategy

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/fwxddz/mobile_in_u_s) has announced the addition of PhoCusWright's new report "Mobile in U.S. and European Markets - Beyond a Uniform Strategy" to their offering.

Mobile platforms are opening new avenues to travel consumers and enabling companies to engage travelers in real time, wherever they may be. However, a misguided mobile strategy can cost companies dearly in terms of share, particularly during the early, high-growth stage of consumer adoption.

This article examines consumer preferences, demographics, macroeconomic data, and other variables across four of the world's most lucrative online travel markets - France, Germany, the U.K. and the U.S. - and highlights the similarities in, differences between, and drivers of their mobile trends.

Key Topics Covered:

1. Introduction

2. Key Findings

3. Prioritizing devices for mobile rollouts

4. Smartphones retain advantages over tablets

5. Who's downloading what?

  • Figure 1: Top 10 Travel Apps in the Apple App Store

6. Mobile adoption surprisingly low in Germany

  • Figure 2: Mobile Device Use for Travel Shopping, GDP per Capita, and Tablet Share of Internet Traffic, 2013

7. In a multi-device world, age matters

  • Figure 3: Total Population (Millions) and Age Distribution (%) by Country, 2012

8. Shopping window remains wider in the U.S.

9. Converting offline travelers into smartphone buyers

  • Figure 4: Average Number of Days Spent Researching Travel Components Before Booking, by Market
  • Figure 5: Total and Online Travel Markets (US$B) and Mobile Share (%) by Country, 2015

For more information visit http://www.researchandmarkets.com/research/fwxddz/mobile_in_u_s

Source: PhoCusWright

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Mobile Content

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Mobile Content