Research and Markets: UK Social Media Marketing Market Assessment 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/dbqgs5/social_media) has announced the addition of the "Social Media Marketing Market Assessment 2014" report to their offering.

The continued growth of social networks across the globe over the past decade has opened up huge marketing potential to advertisers, with Facebook now estimated to have approximately 1.23 billion users worldwide, while micro-blogging site Twitter has approximately 500 million accounts and LinkedIn has around 259 million members. The wide reach of social networks has provided significant opportunities for brands the world over, while the accessibility of such sites has opened up social media marketing (SMM) possibilities for both large corporations and small- to medium-sized enterprises (SMEs) alike.

As a result, expenditure on SMM has continued to increase over the past few years, with figures compiled by the Internet Advertising Bureau (IAB) revealing that adspend on social media channels had increased nearly three-fold over the past 3 years.

Key Topics Covered:

  1. Foreword
  2. Executive Summary
  3. Introduction
  4. Strategic Overview
  5. Social Media
  6. Social Networking Tools for Enterprises
  7. Social Brands
  8. An International Perspective
  9. PEST Analysis
  10. Industry Dynamics
  11. Competitor Analysis
  12. The Future

Companies Mentioned

  • Facebook Inc
  • Google Inc
  • IBM
  • Jive Software
  • LinkedIn Corp
  • Microsoft
  • Oracle
  • Salesforce
  • SAP
  • Twitter Inc
  • Zimbra

For more information visit http://www.researchandmarkets.com/research/dbqgs5/social_media

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Social Media

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Social Media