Research and Markets: Digital Advertising Spend in France: Databook Q1 2014 - Analysis of the $4.4 Billion Industry

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/cc3dgq/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in France" report to their offering.

Online advertising spend in France stood at US$4.4 billion by end of 2013, accounting for 19.0% of total advertising.

During 2009-2013, online advertising in the country has increased at a CAGR of 9.3%. This growth is expected to continue in 2014 with brands expected to spend US$4.8 billion, representing an increase of 8.5% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 7.4% to reach US$6.3 billion in 2018, accounting for 26.2% of the total advertising spend.

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas:

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

  • ­ Search Ad Spend
  • ­ Display Ad Spend
  • ­ Sponsorship Ad Spend
  • ­ Classified Ad Spend
  • ­ Email Ad Spend
  • ­ Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

  • ­ Food & Beverages
  • ­ Health & Beauty
  • ­ Technology & ICT Services
  • ­ Leisure Travel & Tourism
  • ­ Financial Services
  • ­ Automotive
  • ­ Media
  • ­ Entertainment
  • ­ Telecoms
  • ­ Retail
  • ­ Pharmaceutical & Healthcare
  • ­ Public Sector
  • ­ Real estate
  • ­ Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

  • ­ Branding
  • ­ Direct Sales
  • ­ Lead Generation/Increase Traffic
  • ­ Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

  • ­ Around Games & Apps Environment Ad Spend
  • ­ In Game Environment Ad Spend
  • ­ In Game Immersive Ad Spend
  • ­ Exclusive Advertising Games Spend

By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2009-2013).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

For more information visit http://www.researchandmarkets.com/research/cc3dgq/databook_q1_2014

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing