DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/v3hbcn/global_customer) has announced the addition of the "Global Customer Relationship Management (CRM) Market 2014-2018" report to their offering.
The Global CRM market will grow at a CAGR of 15.5% to 2018
The ease of deployment and usability of Cloud CRMs has encouraged SMBs to implement CRM solutions. The need to be competitive and retain customers drives SMBs to adopt e-business, social, and mobile technologies, all of which broadly fall into the CRM domain. SMBs are increasingly investing in customer facing mobile applications and mobile-friendly sites. This helps customers perform functions such as scheduling appointments, making payments, and accessing customer service. The need to manage the multi-channel touch points that companies rely on to reach customers are also fuelling adoption.
According to the report, the dot.com boom has helped the CRM industry rejuvenate itself with cloud CRMs. Cloud CRMs, which accounted for more than 40 percent of the CRM solutions sold in 2013, is the market's key driver.
Further, the report states that the primary challenge to the Global CRM market's success is user resistance. CRM users resist changes owing to their lack of involvement in the development process and lack of training.
The revenue considered encompasses the following:
- Service and support
- IBM Corp.
- Oracle Corp.
- Microsoft Corp.
- Salesforce.com Inc.
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Market Landscape
- Market segmentation by Deployments
- Market Segmentation by Application
- Geographical Segmentation
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/v3hbcn/global_customer