CHICAGO--(BUSINESS WIRE)--Keeping true to the mission “BUILDING STRONGER BRANDS FOR A BETTER TOMORROW,” global innovation, advertising, and marketing services agency GERTRUDE has entered its ninth year by expanding and focusing on the agency’s expertise in Brand Innovation. This evolution comes full fold with a brand new agency space, updated website, a series of brand films, launch of GERTRUDE’s Design, Innovation, and Digital division—OZ MANUFACTURING COMPANY, and of course, new clients.
GERTRUDE STARTS CONSTRUCTION ON NEW GLOBAL HQ
The entrepreneurial spirit and passion for ideas that has made GERTRUDE a leader in the marketing innovation space shows nowhere clearer than within the agency walls. To meet the needs of its growing team, GERTRUDE is taking another step forward with a move to one of Chicago’s richest creative arts buildings, LACUNA, located at 2150 S. Canalport Ave. The new space, which will be designed as a “mid-century modern, steampunk, innovation gallery,” is set to be completed and the agency fully relocated by September 1, 2014.
“It is a very exciting time for GERTRUDE,” said Founder, Chief Creative Officer, Otis. D. Gibson. “We’re paving a very clear path leading up to what will be an opening house celebration this fall and the agency’s 10th anniversary in early 2015.”
To learn more about LACUNA, visit http://lacuna2150.com.
“INNOVATION DISTINGUISHES BETWEEN A LEADER
AND A FOLLOWER”
GERTRUDE’s brand new website and brand films showcase historic images of some of the world’s leading creative minds coinciding with shared philosophies that speak to the agency’s strong foundation in innovation. Among the famous faces, we see the likes of Frank Lloyd Wright, a man who looked to the future in creating some of the world’s most inspiring architecture, and Ray Eames, who along with her husband, Charles, led the way in redefining the relationship between aesthetic and function in design. These are some of the innovative thinkers that inspire the work that GERTRUDE creates, and the types of minds that fill the agency space.
To view GERTRUDE’s Brand Films, please visit http://gertrudeinc.com/.
GERTRUDE Brand Film Credits include:
Otis D. Gibson – Founder, Chief Creative Officer
Heather Knapp – President
Optimus Design – http://design.optimus.com
Mark Butchko – Senior Designer
Marina Bacci – Sound Design/Mixer
Mike Ciacciarelli – Executive Creative Director
Jonathan Desir – EP of Design/VFX
“BEFORE YOU START A REVOLUTION, RECRUIT.”
GERTRUDE is continuing to make big ideas come to life by actively recruiting consumers to discover, rediscover, and engage with brands. GERTRUDE has been tapped for innovation assignments by several clients including DIAGEO and Mead Johnson Nutrition. GERTRUDE also continues to fortify its agency leadership with the appointment of former Managing Director, Heather Knapp, to the position of agency President.
GERTRUDE is a global innovation, advertising, and marketing services agency that creates ideas and environments where people discover, rediscover, and engage with brands. GERTRUDE specializes in Brand Innovation, Brand Renovation, and Brand Migration. GERTRUDE has produced work for AB InBev, Binaca, Clearly Canadian, DIAGEO, HP, IMZ-Ural, L.A. Gear, Lava Lite, Mead Johnson Nutrition, Microsoft, Predicta Television, Sunkist, Tiger Beer, TimeOut Magazine, SUPERPRETZEL, Singha Beer, and Virgin.
ABOUT OZ MANUFACTURING COMPANY
OZ MFG. Co. is GERTRUDE’s design, innovation, and digital branding division specializing in corporate identity, brand management, branded environments, packaging, product design, and structural development. OZ MFG. Co. has produced work for AB InBev, Around The Bend Beer Co., ColecoVision, DIAGEO, FarmedHere, and Mead Johnson Nutrition.