Research and Markets: Digital Advertising Spend in the US Databook Q1 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/fpzscf/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in the US" report to their offering.

Online advertising spend in the US stood at US$44.5 billion by end of 2013, accounting for 25.6% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 18.1%. This growth is expected to continue in 2014 with brands expected to spend US$51.2 billion, representing an increase of 15.2% over 2013. Over the forecast period (2014-2018), Socintel360 expects online ad spend to grow at a CAGR of 10.8% to reach US$77.2 billion in 2018, accounting for 39.3% of the total advertising spend.

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables.

Format Split: This report provides break down by the following formats:

  • ­Search Ad Spend
  • ­Display Ad Spend
  • ­Sponsorship Ad Spend
  • ­Classified Ad Spend
  • ­Email Ad Spend
  • ­Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals

  • Food & Beverages
  • ­Health & Beauty
  • Technology & ICT Services
  • Leisure Travel & Tourism
  • Financial Services
  • Automotive
  • Media
  • Entertainment
  • Telecoms
  • Retail
  • Pharmaceutical & Healthcare
  • Public Sector
  • Real estate
  • Education

For more information visit http://www.researchandmarkets.com/research/fpzscf/databook_q1_2014

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

Sharing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing