Research and Markets: Databook Q1 2014: Social Media Advertising Spend in Australia

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/7xlj67/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Social Media Advertising Spend in Australia" report to their offering.

Social media advertising spend in the Australia stood at US$1.2 billion by end of 2013, accounting for 30.9% of online advertising.

During 2009-2013, social media advertising in the country has increased at a CAGR of 57.7%. This growth is expected to continue in 2014 with brands expected to spend US$1.6 billion, representing an increase of 30.7% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 23.9% to reach US$3.8 billion in 2018, accounting for 52.4% of the online advertising spend.

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables.

Industry Split - This report provides breakdown of social media advertising spend across 14 key industry verticals:

  • ­Food & Beverages
  • ­Health & Beauty
  • ­Technology & ICT Services
  • ­Leisure Travel & Tourism
  • ­Financial Services
  • ­Automotive
  • ­Media
  • ­Entertainment
  • ­Telecoms
  • ­Retail
  • ­Pharmaceutical & Healthcare
  • ­Public Sector
  • ­Real estate
  • ­Education

Key Topics Covered:

1 Australia Social Media Advertising Spend Market Share Analysis

2 Australia Social Media Marketing Budget Allocation

3 Analysis of Macroeconomic, Business, and Consumer Drivers

4 Australia Social Media Advertising Spend by Marketing Objective

5 Australia Social Media Advertising Spend by Industry

6 Australia Social Media Advertising Spend by Channels and Formats

7 Australia Social Gaming Advertising Spend

8 Market Share Analysis by Social Networking Sites

Social Media Advertising Spend by Social Networking Sites

  • Facebook
  • YouTube
  • Tumblr
  • LinkedIn
  • Twitter

For more information visit http://www.researchandmarkets.com/research/7xlj67/databook_q1_2014

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing