Research and Markets: Databook Q1 2014: Digital Advertising Spend in Canada

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/z8l2wv/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in Canada" report to their offering.

Online advertising spend in the Canada stood at US $3.9 billion by end of 2013, accounting for 30.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 17.9%. This growth is expected to continue in 2014 with brands expected to spend US $4.4 billion, representing an increase of 14.6% over 2013. Over the forecast period (2014-2018), Socintel360 expects online ad spend to grow at a CAGR of 13.1% to reach US $7.2 billion in 2018, accounting for 51.8% of the total advertising spend.

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

This report provides breakdown of online advertising spend across 14 key industry verticals:

  • ­Food & Beverages
  • ­Health & Beauty
  • ­Technology & ICT Services
  • ­Leisure Travel & Tourism
  • ­Financial Services
  • ­Automotive
  • ­Media
  • ­Entertainment
  • ­Telecoms
  • ­Retail
  • ­Pharmaceutical & Healthcare
  • ­Public Sector
  • ­Real estate
  • ­Education

For more information visit http://www.researchandmarkets.com/research/z8l2wv/databook_q1_2014

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing