Research and Markets: Databook Q1 2014: Social Media Advertising Spend in the US

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/rbsrsf/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Social Media Advertising Spend in the US" report to their offering.

Social media advertising spend in the US stood at US$ 6.1 billion by end of 2013, accounting for 13.8% of online advertising

During 2009-2013, social media advertising in the country has increased at a CAGR of 39.7%. This growth is expected to continue in 2014 with brands expected to spend US$7.8 billion, representing an increase of 26.7% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 19.9% to reach US$16.1 billion in 2018, accounting for 20.8% of the online advertising spend.

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years? This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

This report provides breakdown of social media advertising spend across 14 key industry verticals.

  • ­Food & Beverages
  • ­Health & Beauty
  • ­Technology & ICT Services
  • ­Leisure Travel & Tourism
  • ­Financial Services
  • ­Automotive
  • ­Media
  • ­Entertainment
  • ­Telecoms
  • ­Retail
  • ­Pharmaceutical & Healthcare
  • ­Public Sector
  • ­Real estate
  • ­Education

For more information visit http://www.researchandmarkets.com/research/rbsrsf/databook_q1_2014

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Sector: Advertising and Marketing

Sharing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Sector: Advertising and Marketing