DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/p8wlts/nonneutral) has announced the addition of the "Non-Neutral Mobile Broadband Business Models Report 2014" report to their offering.
Sponsored Data, App-Based Charging, Zero-Rating, Blocking & QoS-Enhanced Specialised Services. New Non-Neutral Mobile Broadband Business Models will generate $25bn in 2019 - just 6% of total mobile Internet/data access revenue
The report published has a major study into the viability and potential scale of over 25 forms of "non-neutral" mobile broadband & Internet business models.
2014 has seen huge shifts around the concept of Net Neutrality - the FCC has revealed details of new proposals, while the European Parliament voted for a harder version of neutrality than many in the telecoms industry wanted. Chilean regulators have blocked new "zero-rated" apps from mobile data plans, while Singapore's government stopped operators from trying to "tax" so-called OTT messaging players.
Lobbyists, activists and the wider telecoms and web industries are flooding the media and blog/twitterspheres with commentary, opinion and predictions of what might happen if Net Neutrality is/isn't enforced. Questions, rumours and myths about what may happen, if mysterious and vaguely-defined "Specialised Services" are permitted over broadband networks. Many observers have confused peering deals (eg Comcast/Netflix) with QoS-prioritised services, even though that is an entirely different issue.
But a deeper set of questions is being overlooked:
- What are the possible outcomes for mobile network operators in a world, where discrimination of data traffic on the basis of price or QoS is permitted?
- What are the realistic use-cases that might get applied?
- Who might pay for what services or capabilities?
- What is already happening in markets with more relaxed laws?
- Can "two-sided business models" work in mobile broadband?
- Will operators be able to charge users "per-application"?
Key Topics Covered:
- Executive summary
- Mobile broadband & Internet: Market dynamics
- Neutrality: relevance, regulation & controversy.
- Non-neutral broadband: Generic challenges.
- Main models for non-neutral mobile broadband:
- Forecasts, conclusions & recommendations
For more information visit http://www.researchandmarkets.com/research/p8wlts/nonneutral