The Cheesecake Factory Celebrates National Cheesecake Day July 30 and 31 by Offering Any Slice at Half Price

New Lemon Meringue Cheesecake Available Beginning July 30

CALABASAS HILLS, Calif.--()--Across the country, Americans will celebrate National Cheesecake Day on July 30, but this year due to its overwhelming popularity The Cheesecake Factory® will celebrate bigger than ever by offering dine-in guests any slice of its more than 30 legendary flavors of cheesecake for half price* on both July 30 and July 31. As it has become its annual tradition, The Cheesecake Factory will also debut its newest flavor – Lemon Meringue Cheesecake. Guests can try this delicious new cheesecake as well as a slice of any of the other more than 30 flavors for half price on Wednesday, July 30 and Thursday, July 31*.

The Cheesecake Factory’s Lemon Meringue Cheesecake is lemon cream cheesecake swirled with lemon, topped with layers of lemon mascarpone mousse and ribbons of house-made meringue toasted to order on a vanilla crumb crust.

The Cheesecake Factory is also celebrating National Cheesecake Day and guests’ affinity for taking photos with their favorite cheesecake with the ‘Say Cheesecake Contest.’ On July 30 and July 31 guests can take a photo of themselves with a slice of any of The Cheesecake Factory’s legendary cheesecakes and post it to their page on Facebook or Instagram, or tweet it along with the hashtag #SayCheesecakeContest, for a chance to win up to $4,000**. To be eligible, guests must pre-register between July 2 – July 31 on SayCheesecakeContest.com. The top 20 photos will be featured in a photo gallery for fan voting August 4 – 10 with the photo receiving the most fan votes being named the grand prize winner.

“At The Cheesecake Factory, we have always said that the ‘fun is in the food’ and of course that includes our cheesecakes. We couldn’t think of a better holiday to celebrate in a fun way than National Cheesecake Day,” said David Overton, Founder and CEO of The Cheesecake Factory. “National Cheesecake Day gives us the chance to not only celebrate the introduction of our new Lemon Meringue Cheesecake, but also give our guests the opportunity to enjoy a slice of any of our legendary cheesecakes for half price in honor of this holiday.”

*One slice of cheesecake per dine-in guest. Must be present.

**Contest conditions apply. For complete eligibility requirements, how to enter, description of prizes, judging criteria, and Official Rules, visit SayCheesecakeContest.com. No purchase necessary to enter or win.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
Fan us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow us on Twitter at www.twitter.com/cheesecake

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 182 full-service, casual dining restaurants throughout the U.S. and Puerto Rico, including 170 restaurants under The Cheesecake Factory® mark; 11 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. Internationally, four The Cheesecake Factory® restaurants operate under a licensing agreement. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce approximately 70 varieties of quality cheesecakes and other baked products. In 2014, the Company was named to Fortune magazine’s “100 Best Companies to Work For” list. To learn more about the Company, visit www.TheCheesecakeFactory.com.

Contacts

Murphy O’Brien Public Relations
Susan Pasarow / Anna Whitlow / Jenny Burke / Suzanne Davis
310-453-2539
Cheesecake@murphyobrien.com

New Lemon Meringue Cheesecake Available Beginning July 30 (Photo: Business Wire)

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Release Summary

Americans will celebrate National Cheesecake Day on July 30, and The Cheesecake Factory® will celebrate by offering dine-in guests any slice for half price on both July 30 and July 31.

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Contacts

Murphy O’Brien Public Relations
Susan Pasarow / Anna Whitlow / Jenny Burke / Suzanne Davis
310-453-2539
Cheesecake@murphyobrien.com